『Brand Inflammation: Why New Balance Spent 15 Years Dying』のカバーアート

Brand Inflammation: Why New Balance Spent 15 Years Dying

Brand Inflammation: Why New Balance Spent 15 Years Dying

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10月19日まで。※適用条件あり
Some people are spending billions trying to live to 120. In ths Marketing together podcast we borrow their playbook — VO2 max, inflammation, hormesis — and map it onto brand strategy. Three principles: measure real biomarkers instead of vanity metrics, treat inconsistency as the inflammation that quietly erodes trust, and use adversity to get clearer instead of reactive. Then a full case study on New Balance: a 15-year sales decline, a brand that became a punchline, a CMO who flipped 70% of the budget from activation to brand building, and $9.2B in 2025 sales. A framework for building something that compounds instead of decays.
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