『Marketing Beyond with Alan B. Hart』のカバーアート

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

著者： Alan B. Hart
無料で聴く

概要

 Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 マーケティング マーケティング・セールス 経済学
エピソード
  • 36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka

    36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka
    2026/03/18
    As AI reshapes discovery, how do you make complex tech clear to buyers and demonstrate how marketing is driving growth? Synopsys CMO Ann Minooka shares what it takes to market a highly technical business with clarity, precision, and accountability for business outcomes. She views marketing as the bridge between engineering and the market. Technical product marketing translates capabilities into value propositions, while brand and communications tailor the message for different audiences based on what they care about and where they go for information. Ann explains that her team is moving away from broad product campaigns and vanity metrics like impressions. Instead, she advocates an outcome-led, data-driven approach that uses marketing technology, intent signals and analysis to improve targeting and connect programs to lead quality, pipeline creation and new customer growth. She also outlines how AI is changing planning and implementation, including using behavior signals to meet buyers where they are, building more personalized web experiences, and rethinking content for answer-based discovery across platforms. While AI can speed up first drafts and analysis, Ann believes the bigger unlock is integrating AI across the full workflow and evolving talent and habits. In this episode, you'll learn: Ways to make complex offerings clear and relevant to different audiences. How outcome-focused measurement can help connect marketing to growth. How AI is reshaping buyer discovery, and ways leaders can adapt. Key highlights: [00:30] Introduction [01:30] A love for nature [06:00] Ann's path to Synopsys [09:35] What does Synopsys do? [15:25] Marketing complex solutions [20:05] Optimizing for outcomes [23:40] AI's impact on marketing [31:00] An experience that defines you: Gaining a global perspective [34:40] Advice to your younger self: Learn an instrument, own your own career, and be curious [37:20] A topic you're trying to learn more about: AI's impact on productivity and talent [41:35] Trends or subcultures: The future of intelligence and space travel [44:00] Largest potential threat: Resisting AI Resources mentioned: Synopsys Ansys Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Ann Minooka and Synopsys: Ann Minooka on LinkedIn Synopsys on LinkedIn Connect with Alan Hart and Deloitte Digital:    Connect with Alan Hart on X Connect with Alan Hart on LinkedIn  Connect with Deloitte Digital on LinkedIn  Connect with Deloitte Digital on Instagram  Connect with Deloitte Digital on YouTube  Connect with Deloitte Digital on Threads   
    続きを読む 一部表示
    46 分
  • 35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

    35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
    2026/03/04
    How can you create marketing that feels like entertainment and drives measurable growth? Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's momentum, including being named Time magazine's No. 1 banking brand. He frames Chime as "not a bank" but a "financial technology company" built for "everyday Americans." And he attributes its traction to showing up in the channels and subcultures where many people spend time, while building products and features designed to meet real needs. Vineet also shares what other marketing leaders can take from Chime's approach: Start with a differentiated product. Treat attention as the ultimate currency. And use social-first, episodic entertainment to make financial topics more relatable. At Chime, brand building looks more like running a streaming platform or magazine, where the job is to consistently earn attention with programming people choose to watch. To ensure that entertainment-driven attention translates into growth, he leans on "performance storytelling" that connects brand-building, direct response and customer lifetime value. He also explains how Chime is applying AI by mapping tools to "jobs to be done" across customer service, creative workflows and talent development. Vineet closes with his view that the biggest potential threat to marketers is resisting change—that leaders should encourage hands-on experimentation while staying anchored to commercial outcomes. In this episode, you'll learn: Ways attention can be earned through entertainment-style brand storytelling Practical lessons for applying AI to specific high-impact work inside marketing and customer operations How marketing leaders can earn more influence in executive and boardroom conversations Key highlights: [00:00] Introduction [01:30] CMO by day, pizza maker by night [03:15] Vineet's path to Chime [08:00] Success in the banking industry [11:15] Marketing that punches above its weight [14:15] Showing up where people willingly spend time [16:50] A brief history of marketing leading to performance storytelling [23:10] Chime's AI journey [29:30] How AI is impacting talent conversations [32:40] Marketing and the boardroom [36:25] An experience that defines you: Growing up as an immigrant in a blue-collar town [38:25] Advice to your younger self: Bloom where you're planted [40:15] A topic you're trying to learn more about: The platform shift [41:30] Trends or subcultures: Hyper-personalized algorithms [43:10] Largest potential threat: The innovator's dilemma Resources mentioned: Chime "Mama, I Made It" interview series Ball On A Budget Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Vineet Mehra and Chime: Vineet on LinkedIn Chime on LinkedIn Connect with Alan Hart and Deloitte Digital:    Connect with Alan Hart on X Connect with Alan Hart on LinkedIn  Connect with Deloitte Digital on LinkedIn  Connect with Deloitte Digital on Instagram  Connect with Deloitte Digital on YouTube  Connect with Deloitte Digital on Threads   
    続きを読む 一部表示
    46 分
  • 34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles

    34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles
    2026/02/18
    How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists? At CES 2026, Alan Hart spoke with Naomi Rodiles, senior director of Global Integrated Communications, Neuromodulation, at Medtronic, about the patient communication required to grow adoption of therapies like deep brain stimulation that can support management of movement disorders like Parkinson's. Naomi explains that the challenge is not clinical efficacy or provider trust, but rather awareness. Even proven therapies can sometimes remain invisible to patients until late in their journey. She outlines how her team is evolving from primarily health care provider-centered messaging to a multichannel, digital-first communications model designed to directly reach patients and caregivers to help them discover, understand and evaluate options earlier. Naomi emphasizes that effective patient marketing in medtech is less about promotion and more about credible education that empowers better conversations in the clinician's office, while strengthening provider partnerships. She also shares practical leadership lessons from the transformation: design for modern consumer expectations, build integrated channel presence so information is findable when people search, and adopt AI carefully to scale content and storytelling within a regulated environment. In this episode, you'll learn: Why awareness, not efficacy, is often the real growth constraint for complex offerings and strategies to navigate it Ways to win trust by prioritizing education over promotion Practical lessons for scaling content in regulated, high-stakes categories using AI Key highlights: [00:00] Introduction [01:00] Starting out at BET's Rap City [02:15] Naomi's path to Medtronic [02:50] The scope of Medtronic [03:50] Medtronic's neuromodulation therapies [05:55] Marketing life-changing solutions [07:50] Evolving the messaging [10:15] Lessons learned [11:45] Symbiotic relationships with health care providers [13:10] An experience that defines you: Falling in love with journalism [14:40] Advice to your younger self: Be mindful of burnout [15:05] A topic marketers need to learn more about: AI [16:00] What are you curious about: AI for equity [16:50] Largest potential threat to marketers today: Resisting change [18:10] CES trends: AI becoming helpful in everyday life Resources mentioned: Medtronic CES Medtronic Deep Brain Stimulation (DBS) therapy Medtronic Percept DBS system Actualize Impact BET's "Rap City: Tha Basement" Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Naomi Rodiles and Medtronic: Naomi Rodiles on LinkedIn Medtronic on LinkedIn Medtronic on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
    続きを読む 一部表示
    20 分
まだレビューはありません