『Marketing Beyond with Alan B. Hart』のカバーアート

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

著者： Alan B. Hart
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 Join Alan B. Hart as he dives into conversations with the world’s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 マーケティング マーケティング・セールス 経済学
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  • 18: The secret to Klarna’s AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna

    18: The secret to Klarna’s AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna
    2025/09/17
    In today’s episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building. Klarna is a financial technology company that is well-known for its "buy now, pay later" (BNPL) options. David highlights the macroeconomic trends that he believes are contributing to the continuing growth of BNPL, while also sharing Klarna’s efforts to diversify their offerings with digital banking and mobile phone plans. Innovation and experimentation are core to Klarna’s culture, and can be seen in initiatives like their interactive customer hotline featuring an AI avatar of their chief executive officer. David also outlines how he and his team encourage employees to use AI internally by actively measuring AI usage, using it as a team on a daily basis, and challenging team members to complete tasks that would be impossible without it. However, despite Klarna embracing AI usage and adopting new technologies, David emphasizes the essential role of human creativity in creating resonant messaging. He also discusses his interest in “anti-trends”, like long-form content, as open spaces to build brands and tell stories. In this episode, you'll learn: How building an AI-driven culture can boost innovation and efficiency Why combining technology with creativity can be key to brand success How expanding and educating beyond your core offering can drive growth Key quotes: “We’re not doing anything new based on AI. We’re only doing the things we used to do, but way more efficiently, way faster, at a way lower cost.” - David Sandstrom, chief marketing officer at Klarna “I think our investment in AI culture has been more important than our investment in AI infrastructure” - David Sandstrom, chief marketing officer at Klarna Key highlights: [00:30] Introduction [01:05] What’s new for Klarna [01:50] David’s career path [03:25] The key to David’s CMO longevity [04:00] Growth of BNPL [05:20] Extending beyond BNPL [06:15] Moving to digital banking [08:00] Creating a culture to embrace AI [11:30] The impact of AI on the creative process [13:40] An experience that defines you: Being born to a juxtaposing pair [14:25] Advice to your younger self: Enjoy the ride [14:55] A topic marketers need to learn more about: How to build a brand today [16:00] Subcultures and trends to follow: Anti-trends and long-form [17:30] Largest threat to marketers today: Becoming too data-driven Resources mentioned: Cannes Lions International Festival of Creativity Klarna’s AI chief executive officer report Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with David Sandstrom and Klarna: David Sandstrom on X David Sandstrom on LinkedIn Klarna on X Klarna on LinkedIn Klarna on Instagram Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    21 分
  • 17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google

    17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google
    2025/09/10
    Sean Downey is the president of Americas & Global Partners at Google, overseeing the company’s expansive advertising business, including Google Search and YouTube. With a background rooted in the earliest days of digital marketing startups and leadership roles at DoubleClick and Google, Sean draws on leadership lessons learned from his father, particularly the importance of creating a workplace where everyone feels they are contributing to something greater than themselves. He emphasizes authenticity, empathy, and continuous learning as core leadership values. As part of our Cannes Lions content series, Alan and Sean connect at the International Festival of Creativity to discuss AI’s impact on marketing. Sean explains how Google integrates AI and automation into its advertising platforms to help marketers achieve better results while protecting consumer privacy. He notes that marketers today have to be more efficient than ever and highlights how AI-powered tools help them work smarter and adapt to rapidly changing consumer behaviors. Sean also stresses the importance of first-party data, privacy-safe solutions, strong change management, and a growth mindset for teams navigating technological shifts. In this episode, you'll learn: The ways Google balances consumer privacy with marketing performance Why change management and a growth mindset are essential as technology evolves Strategies Google uses to empower brands and agencies to confidently adopt and leverage AI-powered tools Key quotes: “Brands can get caught in the trap of thinking they know exactly who their customer is. When in reality, they're looking for people that they didn't know existed, that are incremental to their business.” - Sean Downey, president of Americas & global partners at Google “Everyone knows when they walk to the doors in my building that they contribute to something greater than that. And that powers innovation, that powers customer orientation, and most importantly, it empowers growth personally and professionally.” - Sean Downey, president of Americas & global partners at Google Key highlights: [00:30] Introduction [01:15] Work-life balance [02:45] Sean’s path to Google [04:20] A North Carolina connection [05:10] The scope of Google’s advertising business [07:15] Balancing privacy with marketing effectiveness [09:25] Three tips for brands [10:45] How AI is influencing Google products [14:00] Empowering product adoption for brands and agencies [20:20] Sean's leadership principles [23:50] An experience that defines you: Learning from the most challenging times [26:45] Advice to your younger self: Be honest with yourself [27:35] A topic marketers need to learn more about: Change management [29:10] Subcultures and trends to follow: What makes people resonate [31:10] Largest opportunity to marketers today: The pace of ideas Resources mentioned: Sean Downey Google YouTube Cannes Lions International Festival of Creativity Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Sean Downey and Google Sean Downey on LinkedIn Google on LinkedIn Google on Instagram Google on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    34 分
  • 16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising

    16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising
    2025/09/03
    Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then advancing to a primetime senior account executive role, and ultimately rising to his current position. For the past 17 years, Andrew has led all brand advertising initiatives at Disney Advertising, including linear, programmatic, and addressable campaigns across platforms such as Disney, Disney+, Hulu, FX, and ESPN. In today’s episode, Alan and Andrew connect at the Cannes Lions International Festival of Creativity to discuss the integration, sponsorship, and advertising opportunities Disney offers brands across its many properties. Andrew shares how live events – particularly women’s sports – are shaping advertising, highlights the importance of relationship-building in media sales, and explains Disney’s approach to reaching diverse audiences. He also reflects on the importance of mentorship and how AI and youth culture are influencing marketing strategies. In this episode, you'll learn: How rising viewership of women’s sports is creating new advertising opportunities Why cultivating trust is essential for career growth, plus actionable development tips Disney’s approach to building relationships with brands Key quotes: “Relationships really, really matter, and the only way some of these things are going to get done is through making sure you’re connected.” - Andrew Messina, senior vice president at Disney Advertising Key highlights: [00:30] Introduction [01:10] A nontraditional introduction to the industry [02:15] Andrew’s path to Disney [04:10] The scope of his role [05:00] How consumer brands shape the sports landscape [07:45] Some of the most valued properties for brands [08:45] Co-creation with consumers [10:00] Stand-out strategies for auto and retail [11:30] Industry transformation over the years [13:25] An experience that defines you: The opportunity to learn sales [15:40] Advice to your younger self: Develop relationships [16:50] A topic marketers need to learn more about: AI [17:35] Subcultures and trends to follow: Tastes of the younger audience [18:50] Largest threat to marketers today: Complacency Resources mentioned: Disney Advertising Cannes Lions International Festival of Creativity College GameDay Built by The Home Depot Generation AI by Matt Britton Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Andrew Messina and Disney Advertising: Andrew Messina on LinkedIn  Disney Advertising on LinkedIn  Disney Advertising on X Disney Advertising on Instagram Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    20 分
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