『Marketing Beyond with Alan B. Hart』のカバーアート

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

著者： Alan B. Hart
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 Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 マーケティング マーケティング・セールス 経済学
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  • 30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent

    30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent
    2025/12/17
    How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of iconic brands? Anton Vincent, president of Mars Wrigley North America & Global Ice Cream, shares what it looks like to lead with purpose across a suite of powerhouse brands spanning confections, pet care and food. He discusses how Mars balances ambitious growth with a real commitment to responsibility, ensuring that business success and positive societal impact go hand in hand. Anton also underscores the strategic value of developing talent and enabling people to move across different business areas to encourage agility and fresh thinking. He shares why creativity remains essential for brands—especially as technology and analytics redefine what's possible—and highlights the discipline required to uphold quality and brand integrity in a crowded, fast-moving marketplace. Throughout the conversation, Anton stresses that enduring relevance and brand loyalty come from continuous learning and a clear understanding of both consumers and culture. In this episode, you'll learn: Why centering business growth with real purpose can create a lasting impact at scale How ideas supported by data and fueled by originality can capture and hold people's attention in today's crowded market Ways to build agile teams and nurture authentic brands to stay relevant in a constantly changing world Key highlights: [00:00] Introduction [01:30] Basketball talk [04:30] Anton's path to Mars [08:00] The scope of Mars [10:20] Alan's love to Hubba Bubba [12:20] Scale versus independence of brands [14:05] The Mars talent strategy [15:40] Navigating the evolving marketing ecosystem [18:20] Marketing that adapts to change [20:30] Notable recent work [22:05] An experience that defines you: Top Secret Popcorn recall [26:00] Advice to your younger self: Slow down [28:30] A topic marketers need to learn more about: Connecting creativity with technology [33:45] Largest opportunity or threat to marketers today: Constant learning Resources mentioned: Mars Wrigley SNICKERS NFL Bedtime with Josh Allen Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Anton Vincent and Mars Wrigley: Anton Vincent on LinkedIn Mars on LinkedIn Mars on Instagram Mars on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    37 分
  • 29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo

    29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo
    2025/12/10
    Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuitive decision-making to strike a perfect balance between brand building and performance marketing. Drawing from his extensive career experience, Mikael discusses the challenges of marketing to modern parents and highlights how Lingokids—the leading interactive app for children ages 2–8—addresses their worries. When a recent study revealed that 75% of millennial parents feel guilty about their child's screen time, Mikael and his team saw an opportunity to lean in and shift the conversation. They did so by producing "The Trial," a film that directly confronts this issue and aims to ease parental guilt. Mikael also shares the thought process around the risks involved in the film and launch campaign, outlines the production process, and discusses the results that exceeded the brands expectations. In this episode, you'll learn: The importance of balancing intuition and brand building with data and performance marketing Challenges and strategies for marketing to modern parents Why and how Lingokids created a brand film Key highlights: [00:00] Introduction [01:30] The podcast's first shark wrestler [02:50] Mikael's path to Lingokids [08:30] The scope of Lingokids [11:05] Marketing as a growth driver [13:35] Balancing the dual roles of CMO and COO [16:25] Marketing to modern-day parents [18:30] "The Trial" brand film campaign [25:45] Navigating challenging subject matter [29:05] A big bet that paid off [31:10] An experience that defines you [34:00] Advice to your younger self [34:50] A topic marketers need to learn more about [36:15] Trends and subcultures to watch [39:40] Largest opportunity or threat to marketers today Resources mentioned: Screen time guilt survey "The Trial" (Lingokids brand film) Piel Studio Director, Diego Hurtado de Mendoza Composer, Fernando Velázquez Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Mikael Journo and Lingokids: Mikael Journo on LinkedIn Lingokids on Instagram Lingokids (for kids) on YouTube Lingokids (for grown-ups) on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    42 分
  • 28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey

    28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey
    2025/12/03
    Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, revealing the clever strategies that keep audiences coming back long after opening day. With more than 20 years of marketing experience across entertainment, hospitality and lifestyle, Andy's unconventional career path is as intriguing as the illusions he now promotes. By building strong relationships with local groups and businesses, MOI positions itself as an important part of every community it launches in. One benefit of making those connections is they extend MOI's reach to audiences who might otherwise be outside the museum's marketing budget or traditional targets. Andy and his team focus especially on engaging Gen Z by designing video-first and shareable experiences, inspiring user-generated content, and partnering with social media influencers to spark excitement and create a powerful FOMO (fear of missing out) that drives repeat visits, online sharing and lasting brand loyalty. In this episode, you'll learn: How using influencers, user-generated content and a video-first strategy can help brands authentically connect with Gen Z and drive meaningful engagement The importance of building a strong local market presence for earning trust, collaborating more effectively, and standing out as a valued community contributor How smarter data collection can power more effective marketing decisions and foster influential relationships Key highlights: [00:00] Introduction [01:35] From banking to the circus [07:45] What is the Museum of Illusions? [10:55] Strategies to reach Gen Z [13:25] Andy's approach to experiential marketing [15:30] "Establishing the base" [17:45] The data collection strategy [19:30] Maintaining energy after the opening [21:05] Brand collaborations [26:50] An experience that defines you: Living abroad and beginning in a startup [30:40] Advice to your younger self: Find your voice earlier [31:45] A topic marketers need to learn more about: AI implementation [33:20] A topic marketers need to learn more about: Gen Z internet culture [36:00] Largest opportunity or threat to marketers today: Entertain and deliver Resources mentioned: Museum of Illusions Museum of Illusions locations PLAY Playground Two Bit Circus La Perle by Dragone Cirque du Soleil Entertainment Group Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Andy Levey and Museum of Illusions: Andy Levey on X Andy Levey on LinkedIn Museum of Illusions on LinkedIn Museum of Illusions on Instagram Museum of Illusions on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    42 分
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