Marketing Smarter with AI and Still Sound Like You with Kathryn Good
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Marketing Smarter with AI and Still Sound Like You with Kathryn Good
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Show Summary:
In this episode, I talk with Kathryn Good of Good Circle Marketing about how she and her team are using AI to serve small businesses and nonprofits in smarter, more authentic ways. We cover everything from how to get started with AI, to building a strategy-first marketing plan, to creating long-form content that can be repurposed across platforms. Katherine shares real examples of how AI saves her time, helps her clients shine, and frees her up to focus on what matters most. If you’ve been overwhelmed by AI or aren’t sure how to use it well, this one’s packed with ideas you can run with.
Key Takeaways:
- AI works best when you pair it with your own voice, strategy, and point of view.
- Use tools like ChatGPT as a brainstorming partner, not a replacement for your creativity.
- Building a strong foundation—like knowing your audience and message—makes AI tools 10x more effective.
- Repurposing long-form content into smaller pieces is key to marketing efficiently.
- The more you outsource and automate, the more you free up time for strategy, family, and what you love.
About our guest
Kathryn Good is a 20-year marketing expert with experience leading marketing tactics and teams for small businesses, nonprofits, and corporations. She is passionate about helping businesses become more aware of and secure in their marketing efforts. She lives in Gallatin with her husband, Seth, and their two children, Caleb and Clara.
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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.
Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!
Website - https://www.yourcharlesalexander.com/
Time Freedom Community - https://www.yourcharlesalexander.com/
Start Now Quit Later Book - https://a.co/d/3xPW1Hs
Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages
LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/
Instagram - https://www.instagram.com/yourcharlesalexander/
YouTube - https://www.youtube.com/yourcharlesalexander