『Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior』のカバーアート

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

著者： Fexingo
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Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation and how brands can ethically nudge without exploiting. The show avoids generic advice; instead, it walks listeners through the design of a single A/B test, the narrative structure of a high-converting landing page, or the neuroscience behind a color choice in checkout flows. Whether you're a product marketer, a copywriter, or a consumer curious about your own impulses, you'll leave each episode with a sharper understanding of why people click, buy, and stay—and the fine line between influence and coercion. #BehavioralEconomics #ConsumerPsychology #Persuasion #MarketingStrategy #CognitiveBiases #ScarcityEffect #SocialProof #Anchoring #Neuromarketing #CRO #Copywriting #ABTesting #NudgeTheory #DecisionMaking #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Social Proof Shapes Your Buying Decisions

    How Social Proof Shapes Your Buying Decisions
    2026/09/10
    We examine how social proof influences consumer behavior, using the specific case of Amazon's review system and the 'people who bought this' algorithm. Lucas and Luna explore why we trust strangers more than brands, the role of verified purchases, and how businesses leverage community validation to drive sales without traditional advertising. #SocialProof #ConsumerBehavior #MarketingPsychology #AmazonReviews #OnlineShopping #TrustSignals #EcommerceStrategy #BrandCredibility #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #DecisionMaking #DigitalMarketing #CustomerTrust #ReviewSystem #PurchaseDecisions #BehavioralEconomics Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Scarcity Backfires When You Trust a Brand

    How Scarcity Backfires When You Trust a Brand
    2026/09/09
    We examine why the scarcity principle, while powerful for unknown products, often triggers suspicion when applied to established brands. Using the case of Apple's iPhone launch strategies and the shift from artificial shortages to genuine supply chain realities, we explore how consumer trust alters the effectiveness of 'limited availability' messaging. In September 2026, as markets stabilize post-pandemic supply shocks, understanding this nuance is critical for marketers who want to avoid the backlash of perceived manipulation. #MarketingPsychology #ScarcityEffect #ConsumerBehavior #BrandTrust #AppleStrategy #FexingoBusiness #BusinessPodcast #PersuasionTactics #SupplyChain #ConsumerTrust #MarketingEthics #DecisionMaking #BrandLoyalty #EconomicsOfTrust #LucasAndLuna #MarketingTips #BehavioralEconomics #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • The Decoy Effect in Modern Marketing

    The Decoy Effect in Modern Marketing
    2026/09/08
    We dissect the decoy effect, a pricing strategy where an asymmetrical option is introduced to make the target product look like the obvious choice. Using a classic popcorn study and modern SaaS tiers, we show how adding a third, slightly worse option shifts consumer preference toward the higher-margin item. This isn't about tricking people; it's about how human brains struggle with absolute value and rely entirely on comparison. If you've ever felt compelled to upgrade your subscription because of a mid-tier plan, this is why. #DecoyEffect #ConsumerBehavior #PricingStrategy #MarketingPsychology #FexingoBusiness #BusinessPodcast #Economics #DecisionScience #SaaSPricing #RetailTherapy #BehavioralEconomics #LucasAndLuna #BrandStrategy #SalesTactics #MarketResearch #ValuePerception #Upselling #FexingoNetwork Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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