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  • How the Framing Effect Changes What You Buy

    How the Framing Effect Changes What You Buy
    2026/06/07
    Episode 37 of Marketing Psychology with Fexingo unpacks the framing effect—how the way a choice is presented changes what we decide. Lucas and Luna walk through the classic Asian disease problem by Tversky and Kahneman, then apply it to real-world marketing. They look at how a grocery chain framed ground beef as 95% lean vs. 5% fat, and how a SaaS company reframed a $100/month subscription as less than the cost of one lunch meeting per week. The hosts also explore the difference between gain frames and loss frames in advertising, and why the same price feels different depending on context. By the end, you'll see framing everywhere—from menu design to donation asks to product packaging. A tight, specific episode on one of the most researched and most powerful biases in marketing. #FramingEffect #BehavioralEconomics #ConsumerPsychology #MarketingPsychology #Tversky #Kahneman #ProspectTheory #GainFrame #LossFrame #ChoiceArchitecture #DecisionMaking #PricingPsychology #Advertising #Messaging #CognitiveBias #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How the Labelling Effect Shapes Consumer Identity

    How the Labelling Effect Shapes Consumer Identity
    2026/06/07
    In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the labelling effect: how the words we use to describe consumers can actually change their behavior. They unpack a landmark 1975 study where children labelled as 'good at arithmetic' performed better, and connect it to modern marketing tactics like 'sustainable shopper' tags on e-commerce sites. The hosts discuss how brands like Patagonia use identity labels to build loyalty, and how financial apps like Mint used the label 'savvy saver' to nudge user behavior. They also examine the ethical line between helpful identity cues and manipulative targeting. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. #LabellingEffect #ConsumerIdentity #BehavioralPsychology #MarketingPsychology #FexingoBusiness #BusinessPodcast #Persuasion #SelfConcept #Patagonia #Mint #SustainableMarketing #NudgeTheory #BrandLoyalty #EthicalMarketing #RetailPsychology #IdentityMarketing #PodcastEpisode #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How the Peak-End Rule Shapes Every Customer Experience

    How the Peak-End Rule Shapes Every Customer Experience
    2026/06/06
    Episode 35 of Marketing Psychology with Fexingo unpacks the Peak-End Rule: the psychological shortcut that makes us judge experiences not by their total quality, but by the peak moment and the ending. Hosts Lucas and Luna walk through real-world examples from a 2026 study on coffee shop experiences, showing how a single great taste or a warm goodbye can outweigh minutes of mediocrity. They explore how Disney, Apple, and even your local dentist use this rule to shape memory, and why brands that ignore the ending lose repeat business. If you've ever wondered why a vacation with one awful day can still feel amazing, or why a slightly painful customer service call can be salvaged by a perfect closing line, this episode explains the behavioral science behind it. Packed with concrete numbers and actionable takeaways for marketers, product managers, and anyone who designs customer touchpoints. #PeakEndRule #CustomerExperience #BehavioralScience #MarketingPsychology #ConsumerBehavior #Memory #DanielKahneman #Disney #Apple #CoffeeShopStudy #TouchpointDesign #EndingEffect #NobelPrize #Psychology #Marketing #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How the Mere Exposure Effect Builds Brand Trust

    How the Mere Exposure Effect Builds Brand Trust
    2026/06/06
    In this episode of Marketing Psychology, Lucas and Luna explore the Mere Exposure Effect, a psychological principle where repeated exposure to something increases our liking of it. They break down how brands like Coca-Cola, McDonald's, and Spotify use this effect to build trust and familiarity. Using the example of Coca-Cola's 'Hilltop' commercial and the mere-exposure study by Robert Zajonc, they explain why you're likely to prefer brands you see often, even if you don't notice them. They also discuss the pitfalls, like overexposure and the wear-out effect, and how smart marketers balance frequency with novelty. Tune in to learn one of the most subtle yet powerful forces in consumer behavior. #MereExposureEffect #MarketingPsychology #ConsumerBehavior #BrandTrust #FamiliarityPrinciple #RobertZajonc #CocaCola #McDonald's #Spotify #Branding #Advertising #Marketing #Business #Psychology #BehavioralEconomics #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How the IKEA Effect Makes You Love What You Build

    How the IKEA Effect Makes You Love What You Build
    2026/06/05
    Ever wondered why that IKEA Billy bookcase you assembled yourself feels more valuable than a pre-built one from a furniture store? In this episode, Lucas and Luna unpack the IKEA Effect — a cognitive bias where people place disproportionately high value on products they partially created. They trace the bias back to a 2011 study by Michael Norton, Daniel Mochon, and Dan Ariely at Harvard, who found that participants who assembled IKEA boxes were willing to pay 63% more for them than for pre-assembled ones. The hosts explore how brands like Build-A-Bear Workshop and even home-brewing kits capitalize on this effect by getting customers to invest labor — not just money — into the product. They also discuss the dark side: when companies shift too much work onto consumers, like those confusing self-checkout kiosks that turn shoppers into unpaid employees. Specific data points include the 63% premium from the original study, and how IKEA's global sales hit 47.6 billion euros in 2025. Tune in to learn why your labor is the secret ingredient in brand love. #IKEAEffect #CognitiveBias #BehavioralEconomics #MarketingPsychology #BuildABearWorkshop #DanAriely #MichaelNorton #ConsumerBehavior #FexingoBusiness #BusinessPodcast #PsychologyOfMarketing #SelfAssembly #EndowmentEffect #LaborIllusion #BrandLoyalty #ValuePerception #Marketing #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How the Von Restorff Effect Makes Ads Unforgettable

    How the Von Restorff Effect Makes Ads Unforgettable
    2026/06/05
    What if a single design element could make your ad 40% more memorable without increasing spend? That's the promise of the Von Restorff effect: a quirk of memory that causes standout items to be recalled far better than their surroundings. In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore how brands like Cadbury, Apple, and a small insurance startup used isolation and contrast to hijack attention. They walk through the original 1933 experiment by Hedwig von Restorff, explain why the effect works even when the 'standout' element is negative, and share a practical framework for applying it in digital ads, packaging, and email subject lines. Listeners learn why putting one thing in red among grey items boosts recall by up to 400%, and why the effect explains why 'ugly' websites sometimes convert better than clean ones. No fluff, no jargon — just one concrete psychological trigger you can use today. #VonRestorffEffect #IsolationEffect #MemoryAndMarketing #ConsumerPsychology #AdvertisingEffectiveness #Salience #CadburyPurple #AppleMinimalism #HedwigVonRestorff #ContrastPrinciple #EmailSubjectLines #PackagingDesign #BehavioralScience #Marketing #FexingoBusiness #BusinessPodcast #CognitiveBiases #Persuasion Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How the Ben Franklin Effect Makes You Like Brands You Help

    How the Ben Franklin Effect Makes You Like Brands You Help
    2026/06/04
    Lucas and Luna explore the Ben Franklin Effect — the counterintuitive psychological principle that doing a favour for someone makes you like them more, not less. They trace its origin to a 1700s political rivalry and show how modern brands from IKEA to Duolingo use the same mechanism to turn casual users into loyal advocates. Learn why asking customers for small commitments can be more powerful than offering freebies, and how the effect explains the success of user-generated content, referral programs, and community-driven marketing. The episode includes a natural mid-show pitch for listener support. #BenFranklinEffect #MarketingPsychology #ConsumerBehavior #BehavioralEconomics #BrandLoyalty #CognitiveBias #Persuasion #SocialPsychology #Reciprocity #UserGeneratedContent #Duolingo #IKEA #Starbucks #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How the Zeigarnik Effect Keeps You Coming Back to Brands

    How the Zeigarnik Effect Keeps You Coming Back to Brands
    2026/06/04
    In episode 30 of Marketing Psychology, Lucas and Luna explore the Zeigarnik Effect, the psychological principle that unfinished tasks stick in our memory better than completed ones. They trace its origin to a 1920s Berlin dinner party where a Russian psychologist noticed waiters could remember complex orders only until the bill was paid. The hosts reveal how streaming services like Netflix use cliffhangers to trigger binge-watching, how Duolingo's streak feature exploits the need for closure, and why email subject lines promising 'one weird trick' work because they leave a cognitive loop open. They also discuss ethical boundaries: when does clever engagement cross into manipulative design? Specific examples include Netflix's auto-play countdown, Duolingo's 30-day streak badge, and the research showing interrupted tasks are recalled twice as often as completed ones. #ZeigarnikEffect #MarketingPsychology #ConsumerBehavior #BehavioralScience #CliffhangerMarketing #BingeWatching #Duolingo #Netflix #BrandEngagement #CognitiveBias #BlumaZeigarnik #PsychologyOfClosure #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #Persuasion Keep every episode free: buymeacoffee.com/fexingo
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    10 分