In this Marketing Over Coffee:
Learn about the basics, infrstructure, channels, and more!

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The Book: Click Here - The Art and Science of Digital Marketing and Advertising

On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising

Starting out with a paper airplanes site on Geocities

Working at eBay as Facebook started

Writing on Planes, taking inspiration from David Ogilvy

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Targeting and Untargeting

Measuring Lifetime Value of Customers

The importance of measuring marginal return

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

When to use agencies, why you should keep SEO in house

Why is the US lagging on messaging and boosting influencers?

Chip War - parallels between the current state of AI versus past days of the semiconductor industry

The AI Ready Strategist course is now available!

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In this Marketing Over Coffee:
Learn about the latest snake oil, the new LinkedIn, insane projectors, and more!

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Everyone is talking about Optimization for AI and I haven't seen proof of anything

Nothing beats having a "How did you hear about us?" field

LinkedIn algorithm paper running running wild, you have to read it right now.

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Ethan on Chats not getting better

AirPods Pro 3 deliver in Chris testing

Spotify - Mixing! Also Apple Watch/Shazam/Spotify Integration

Nebula X1Pro - Mobile with 4k laser and 7.1.4 Spatial Sound, Microphones and 200 inch inflatable screen for $3,700

Timbuk 2 Man Purse

New: Claude 4.5

Join the workshop with Chris October 31 in London. Only 7 seats remain!!

The AI Ready Strategist course is now available!

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In this Marketing Over Coffee:
Learn about Guru 2025, Apple Intelligence for Email, AI, and more!

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Direct Marketing runs in the family!

Was the Guru email event created as virtual first?

Is it about exhibitor dollars or lead gen?

The rise of personality driven business

Splitting time between multiple businesses

Guru 2025, the world's largest email event, free to register!

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Take advantage of the new AI Email summaries

Join the workshop with Chris October 31 in London. Only 7 seats remain!!

The age of listicles is leaning into AI results

Nicole Kidman!!

Your problem is not doing too much

The myth of spam triggers

INBOUND report

Book for 2026 - Stupider People Have Done It. All proceeds going to the V Foundation

Recommending horrible TV - The Girlfriend

Connect with Jay on LinkedIn

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In this Marketing Over Coffee:
Learn about Tombook, Comet, Airpods Pro 3 and more!

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In John's Tombook, Tom Webster asks a podcast host why they go off topic

Perplexity Comet - arrival of the AI browsers? And when you don't want to use them

What's going on with GA4 and analytics?

iOS breaks Slack

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

New iPhone, AirPods Pro 3 with live translation but no Auracast

John gets his new Tourbox

Oakley Meta Vanguard

Join the workshop with Chris October 31 in London. Only 7 seats remain!!

Star Wars Scene 38

Karate Kid Legends

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In this Marketing Over Coffee:
Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content!

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Checking in with the CEO and Founder of social media management tool Agorapulse

The Grand Vision versus the Pivot and Change Entrepreneurial Journey

Starting by building a social network in 2001

Pivoting over to bespoke Facebook Sweepstakes Services

Pivoting back to a SaaS App

Innovating by selling the Social Media Inbox to the same audience

Bootstrapping and getting through The Dip without taking a salary

Join Christopher Penn's AI Workshop October 31 in London!

What networks are on the way up and the way down?

LinkedIn defeating all the local challengers

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more!The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Coming around to AI

Kite Surfing in Brazil!

Increasing development output by 40%!

No Rules Rules by Reed Hastings

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In this Marketing Over Coffee:
Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more!

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Back to school and the sauna is closed

Nano Banana is the new best at image generation and availible in Gemini

Pumpkin Spice is Back!

Join the workshop with Chris October 31 in London!

10:28 - 12:00 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Cracker Barrel - Atomic Avocado Designs

My Tourbox dies, magnetic and optical switches?

Keychron keyboards and the iPad Magic keyboard

Oura - DoD - Palantir

Billy Joel

Will I understand Downton Abbey: The Grand Finale if I haven't seen Downton Abbey: Infinity War?

Check out the livestream on using AI to create WordPress Plugins!

The AI Ready Strategist course is now available!

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In this Marketing Over Coffee:
Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more!

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She's the Head of Lifecycle Marketing, Portfolio at Atlassian

Product Led Growth vs Sales Led Growth

Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page

Switching from the funnel to the playground

11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Keyword driven, vs. keyword aligned, vs. keyword informed

The problem with keyword driven SEO for thought leadership

How to add thought leadership to the marketing mix

Is social media still worth doing?

The Medici Effect by Frans Johannson

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In this Marketing Over Coffee:
It's vacation time as I head to the Falmouth Road Race!

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Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy

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Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

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