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  • Almost Timeless - 48 Foundation Principles of Generative AI
    2025/06/27

    In this Marketing Over Coffee:
    Chris' New Book Drops!

    Direct Link to File

    Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

    Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose?

    AI Hits the Trough of Disillusionment (also verb vs. noun)

    10:03 - 12:06 Don’t wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

    Media Mix Modeling vs. Multi-Touch

    Chris is recruited to be an influencer for a Chinese microphone

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Travel - Clear vs. TSA PreCheck vs. Global Entry

    CarPlay added to car w Jensen head unit

    Bluetooth Transmitter/Receiver

    Doctor Who Season 1-4

    Anker Power Brick 240W 4USB and 2 AC

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    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    27 分
  • Over On The Video
    2025/06/20

    In this Marketing Over Coffee:
    Quick hit today

    Direct Link to File

    Over in the livestream recording, automating podcast transcripts

    Using gen AI to create the product requirements, then another model to generate the code

    Live event in the fall in Boston or New York, invite only!

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    2 分
  • No Project Too Big! No Fees Too Big!
    2025/06/12

    In this Marketing Over Coffee:
    Can your rates be too much? KITT is finally here, CarPlay, Saunas, and more!

    Direct Link to File

    Getting paid $14M to find your replacement

    Hubspot ChatGPT Connector

    OpenAI privacy thing is huge

    Google VEO 3 doing amazing things

    Chris takes a self driving car to the airport

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Adding CarPlay

    Gemini turning the screws on free stuff

    Apple Glasses in 2026? WWDC

    Sauna Power

    Events: AMA, MAICON, MarketingProfs B2B

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    Our theme song is Mellow G by Fonkmasters

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    19 分
  • Jason Keath Pleads The Case for More Bad Ideas!
    2025/06/06

    In this Marketing Over Coffee:
    Author Jason Keath talks with us about his new book on how to get more effective in being creative!

    Direct Link to File

    Why is one of the best known social media strategists writing a book on creativity?

    How to be more creative is not part of the standard academic tracks for artists, this is a huge gap.

    Where did brainstorming come from?

    Using interventions to make creativity an active process, not passive.

    Happy collisions - when your expertise brushes up against life. This explains the power of cities.

    8:36 - 10:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Categories of constraints

    Michelangelo pushing through constraints to sculpt David

    Incubation and incubation are critical

    Group to solo ideation and back

    MacGyvering it

    MurderBot

    Buy The Case for More Bad Ideas

    12 Hours of instruction in the 2 Day AI Bootcamp

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    Our theme song is Mellow G by Fonkmasters

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    29 分
  • The New Search, New LinkedIn Guide, Smart Glasses, and Auracast!
    2025/05/30

    In this Marketing Over Coffee:
    Learn about the new search engine results pages, LinkedIn Algorithm, Duolingo mess and more!

    Direct Link to File

    If you sell a car on Craig's List don't turn on text messaging

    Google IO Announcements - AI Mode

    Three things to optimize your website for AI

    Unofficial LinkedIn Algorithm Guide for Marketers

    New from Claude 4 not doing well, and Deep Seek on a rampage

    Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!

    Duolingo

    Auracast

    Smart glasses

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    Our theme song is Mellow G by Fonkmasters.

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    20 分
  • Now With More 3 Day Weekend!
    2025/05/23

    In this Marketing Over Coffee:
    No show today, just news to share

    Direct Link to File

    MoC Reading Recco! "I'm Starting To Worry About This Black Box of Doom"

    Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!

    Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    1 分
  • Eric Schwartzman on BotNets and How To Market in the Post Facts World
    2025/05/16

    In this Marketing Over Coffee:
    Learn about Running Traffic, Coordinated Inauthentic Engagement, Finfluencers and more!

    Direct Link to File

    Fast Company Article

    Past Interview on Black Hat SEO and the Search Engine PR battleground

    Running Traffic

    Coordinated Inauthentic Engagement as a tool to lift organic traffic

    9:02- 11:07 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!

    Deceptive Mass Influence

    Validating with Narravance

    Finfluncers moving 10 stocks a day

    The latest version of Pump and Dump

    The Goblin Gang

    Copypasta pushed to the next level with AI

    How to marketers adjust to the post fact world? Pick both tribes.

    Celebrity Battles and LinkedIn Mafia

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    Our theme song is Mellow G by Fonkmasters

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    31 分
  • Now with Less Code and More Auracast!
    2025/05/09

    In this Marketing Over Coffee:
    AI Generated Video, n8n, Bootcamp, Silent Dance Parties and More!

    Direct Link to File

    SPMS Commercial Spot

    "No Code" doesn't mean "No Work"

    n8n workflow notes

    Model Updates - Video for Google, New Gemini

    8:11 - 9:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    12 Hours of instruction in the 2 Day AI Bootcamp

    Instagram Locked Posts

    Canva sheets? Cute spreadsheets?

    Martech 1,000,000

    Bluetooth Auracast

    Status Between 3ANC

    Killer Sound: Klipsch The Fives, The WiiM Mini to make your speakers smart, and Subwoofer

    Events: Profs Boston, Content Marketing World SD, MAICON Cleveland, INBOUND SF

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    24 分