The final episode of Season 5, and I'm going out with everything I've got. We cover how to actually measure your brand beyond vanity metrics, how to do digital advertising well (hint: tracking comes before everything else), and what my role with MALA has genuinely taught me about the power of consistency.

There's also a nudge about Christmas planning, an honest look at how I use AI and a proper thank you before I announce when Season 6 is coming back

Every now and then you meet someone whose passion for what they do just stops you in your tracks - and Lisa Colver is absolutely one of those people. I met her through FindABiz networking and it didn't take long to realise that what she does goes far beyond business.

Lisa is the heart and soul of Promedica24 in Blaby and Lutterworth – it's a care business serving individuals and families across Leicestershire and the care and passion she puts into her work is something you can genuinely feel. In this episode Lisa shares what drew her to the care industry in the first place, why she chose Promedica24 and how she really feels about the state of care today. Honest, heartfelt and one I think is going to stay with you.

Connect with Reena here:

https://yaystory.com/contact/

Connect with Lisa here:

https://www.linkedin.com/in/lisa-colver-b43ab91b1/

Your business cannot outgrow you - and this episode is about growth at every level. We cover the different ways businesses actually grow (it's not just more customers), what personality profiling has taught me about leadership, and something I haven't talked about on the podcast before: redundancy, what it did to my confidence and what I know now that I wish I'd known then.

I also answer the question I get asked most - how do I come across as confident when I'm nervous almost every time?