『Marketing Mischief & Mayhem』のカバーアート

Marketing Mischief & Mayhem

Marketing Mischief & Mayhem

著者: russellfg
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概要

Marketing has enough buzzwords. We brought better questions.

Welcome to Marketing Mischief & Mayhem, where the people building brands spill the thinking behind the work—and occasionally something their PR team would prefer they hadn’t.

Host Russell Quinan, co-founder and Chief Strategy Officer of TheorySF, gets into it with CMOs, marketing leaders, and creative minds about what it takes to stand out, win customers, and make people give a damn. From B2B tech and brand strategy to creativity, AI, and the delicate art of getting a brave idea past a committee, we explore the decisions, disasters, and unexpected breakthroughs behind memorable marketing.

Expect candid conversations, useful insights, questionable jokes, and a lightning round that puts even the smoothest spokesperson on the spot.

For anyone building a brand, leading a team, or wondering why so much marketing sounds like it was approved by the same twelve people.

Big ideas. Brave opinions. A little professional misbehavior.

Copyright 2026 All rights reserved.
マーケティング マーケティング・セールス 経済学
エピソード
  • Why CMOs Need More Courage with Chris Kent
    2026/10/02

    Why CMOs Need More Courage.

    Marketing has never had more data, more technology, more dashboards—or more ways to look exactly like everybody else.

    In this episode of Marketing Mischief & Mayhem, I sit down with Coder CMO Chris Kent—former designer, engineer, CTO and, naturally, Department of Defense intelligence officer—to talk about what marketing may be missing most: courage.

    Have we confused optimization with intelligence? Has “data-driven” become an excuse for avoiding bold decisions? Why do companies ask for breakthrough creative, then invite 14 people into the room to kill it?

    And when AI gives everyone the same superpowers, what actually separates great marketing from more beautifully optimized beige?

    Taste. Conviction. Creativity. Courage.

    This is a fun one for anyone responsible for making marketing matter.

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    36 分
  • Ai is easy Different is hard with Jay Manciocchi
    2026/09/15

    AI is easy. Different is hard.

    Everyone has the tools. Everyone can move faster. And yet an alarming amount of marketing now sounds like it attended the same webinar and took identical notes.

    Jay Manciocchi, CMO of Wipro’s AI-Native Business & Platforms Unit, joins Russell Quinan, Co-Founder of TheorySF brand agency, on Marketing Mischief & Mayhem for a conversation about AI, marketing, and what it takes to stand out when “make more content” is everyone’s favorite answer.

    AI can help you make the thing. It can’t give you the guts to make the interesting thing.

    Less same. More brave. And please, fewer sentences that begin with “In today’s rapidly evolving landscape.”

    Join us.

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    37 分
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