Why CMOs Need More Courage with Chris Kent
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Why CMOs Need More Courage with Chris Kent
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Why CMOs Need More Courage.
Marketing has never had more data, more technology, more dashboards—or more ways to look exactly like everybody else.
In this episode of Marketing Mischief & Mayhem, I sit down with Coder CMO Chris Kent—former designer, engineer, CTO and, naturally, Department of Defense intelligence officer—to talk about what marketing may be missing most: courage.
Have we confused optimization with intelligence? Has “data-driven” become an excuse for avoiding bold decisions? Why do companies ask for breakthrough creative, then invite 14 people into the room to kill it?
And when AI gives everyone the same superpowers, what actually separates great marketing from more beautifully optimized beige?
Taste. Conviction. Creativity. Courage.
This is a fun one for anyone responsible for making marketing matter.