Marketing Mastery for Dentists: Building an Authentic Brand and Growing Your Practice
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Marketing Mastery for Dentists: Building an Authentic Brand and Growing Your Practice
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In this episode of Beyond Bitewings, we're focusing on helping dental practice owners stand out in what may feel like a very overcrowded space. Ash shares some of his favorite insights from several different interviews he has done with marketing experts Erin Gregor, Darren Tesatori, and Brandon Hubbard. The conversation starts with Erin explaining the importance of creating engaging content and effectively using social media to connect with potential patients. She suggests starting by answering common patient questions and advises against generic posts, emphasizing the value of authenticity in differentiating a dental practice in a crowded market.
Darren sheds light on the critical role that Google Business Profiles play in attracting new patients. He highlights the importance of optimizing these profiles and accumulating positive reviews to secure a spot in the coveted Google three-pack. Brandon expands on the concept of marketing investment, advising that a proper budget and consistent branding efforts can significantly impact a practice's growth. Together, they discuss the idea that marketing shouldn't be passive and should reflect the unique style and story of the dentist to build a strong connection with potential patients.
You can find the full episodes of each of these interviews here:
Darren: https://eandassociates.com/secrets-to-growing-your-dental-practice-with-google-reviews-and-local-seo/
Brandon: https://eandassociates.com/dental-marketing-demystified-how-to-drive-growth-and-stand-out-in-the-industry/
Erin: https://eandassociates.com/how-to-use-social-media-to-grow-your-dental-practice/
Key Topics Discussed:
- Creating engaging content for social media
- Choosing the right social media platforms
- Time and resource allocation for social media efforts
- Setting and managing marketing budgets
- Understanding costs related to acquiring new patients
- Building and maintaining trust with marketing teams
- Importance of content in current marketing strategies
- Transition from traditional to content-driven marketing
- Optimizing Google Business Profiles
- Leveraging online reviews for better visibility