『Marketing Happy Hour Podcast』のカバーアート

Marketing Happy Hour Podcast

Marketing Happy Hour Podcast

著者: Shelby McFarland
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Join The Marketing Broker, Shelby McFarland, for the Marketing Happy Hour Podcast. With over 13 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with your host, Shelby McFarland. Cheers! 🥂

© 2025 Marketing Happy Hour Podcast
マーケティング マーケティング・セールス 経済学
エピソード
  • Google Reviews That Grow Sales
    2025/10/31

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    We share how one salesperson turned a weak Google profile into a trust engine by asking happy clients for reviews. We show why sales and marketing work best as one team and how simple tools and steady asks move rankings, clicks, and deals.

    • review-driven trust as the first impression
    • fast rating recovery through targeted asks
    • sales and marketing alignment on proof and messaging
    • national brand awareness vs local agent credibility
    • templates and personal branding for reps
    • ask for story-rich reviews that name the rep
    • lightweight social engagement that builds recall
    • clear, repeatable actions to increase review velocity


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    9 分
  • From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day
    2025/10/24

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    Strategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works.

    • hair-wash analogy applied to consistency and planning
    • setting specific goals per channel and asset
    • defining ROI for booths, leads groups, and ads
    • reading analytics and measuring what matters
    • social media as SEO fuel with strong CTAs
    • 30‑day review cycles and budget reallocation
    • prioritizing strategy over last‑minute marketing

    If you need help with any kind of social media stuff, I do have a DIY social media webinar on my website, themarketingbroker.com


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    11 分
  • Quiet the Noise, Grow Your Reach
    2025/10/17

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    We trade noisy, constant posting for a clean, strategic feed that educates, engages, and sells. Stories become the place for busyness while the feed stays focused so people actually hear the message and take action.

    • three-pillar content plan across educate, engage, sell
    • why overposting lowers reach and causes unfollows
    • using Stories for rapid updates and interaction
    • setting a sustainable cadence of three feed posts weekly
    • cross-posting between personal and business profiles
    • mapping 30-day content with clear CTAs and outcomes
    • choosing metrics that matter for impact, not vanity

    Download my free DIY Social Media webinar at my website to dive deeper into content strategy and planning for your business


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    10 分
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