Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.

Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.

As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.

00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath

00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:59 - 02:20 About Leslie Galbreath

02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency

17:18 - 20:22 Welcome to the show, Leslie!

20:23 - 23:05 Agency's full-service approach

23:04 - 25:24 Brand identity development process

25:25 - 28:08 Hybrid model culture

28:09 - 30:20 B4B environment

30:21 - 33:34 Strategic alignment in B2B

33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:12 - 36:52 Decision-making in B2B sales.

36:53 - 39:45 Multi-layered decision-making models

39:46 - 41:57 Intelliquest process

41:58 - 44:14 Voice of the customer insights

44:15 - 48:40 Building trust in marketing

48:41 - 51:23 B4B versus B2B marketing

51:24 - 53:20 dgs Marketing Engineers

53:21 - 53:40 Reach out to Leslie

53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!

54:09 - 54:55 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact.

00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate

00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:06 - 01:48 Michelle’s Background

01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing

07:15 - 09:49 Welcome to the show, Michelle!

09:50 - 15:43 Emotional intelligence in workplaces

15:44 - 20:20 Team dynamics

20:21 - 23:10 Culture as a business tool

23:11 - 27:12 Emotional intelligence retreats concept

27:13 - 30:24 Personal growth

30:25 - 31:24 Self-compassion

31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:01 - 35:29 Promoting self-awareness

36:30 - 00:00 Marketing for wellness retreats

42:54 - 00:00 Branding transformational experiences

45:51 - 00:00 Reach out to Michelle

47:12 - 50:04 Promoting Idaho's hidden beauty

50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey!

50:22 - 52:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #Branding

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Hosted on Acast. See acast.com/privacy for more information.

Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.

With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.

00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis

00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:49 - 01:47 Andy’s Background

01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset

06:51 - 10:07 Welcome to the show, Andy!

10:08 - 13:22 Understanding Client Goals

13:23 - 18:05 The Importance of Case Studies

18:06 - 20:42 Marketing Tactics and Testing

20:43 - 21:42 The Evolution of Modern Marketing Campaigns

21:43 - 22:35 AI Driven Optimization

22:36 - 24:32 The Power of Authenticity

24:33 - 29:09 Stages of A/B Testing

29:10 - 32:46 Budgeting for Marketing Campaigns

32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

33:24 - 35:59 Tools for Website Analytics and Performance Tracking

36:00 - 39:04 CRM and Marketing Automation

39:05 - 42:02 GoHighLevel: A Comprehensive Tool

42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals

44:23 - 45:47 Reach out to Andy

45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!

46:15 - 47:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls

Hosted on Acast. See acast.com/privacy for more information.