Marketing B2B SaaS with Chief Studio

著者： Matthew and Sophie Oxley
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  • サマリー

  • Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.
    © Chief Studio Ltd
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あらすじ・解説

Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.
© Chief Studio Ltd
マーケティング マーケティング・セールス 経済学
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エピソード
  • 004 — Founders, You Only Need to Be an Expert in Your Own Product!

    004 — Founders, You Only Need to Be an Expert in Your Own Product!
    2025/05/01

    Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.
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    6 分
  • 003 — Is AI Ruining Words?

    003 — Is AI Ruining Words?
    2025/04/29

    In this episode, we talk about how AI is changing the way we use language in marketing and why so much content is starting to sound the same. We cover how AI tools pick up and amplify vague, overused words, why that’s a problem for B2B brands, and why keeping your writing clear, human, and deliberate matters more than ever.
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    15 分
  • 002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy

    002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy
    2025/04/24

    In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else’s ecosystem, this episode lays out a clear and realistic way to do that.
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    10 分

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