Don't reject reality and substitute it with your own - at least not in digital marketing. In this episode, JumpFly's advertising experts Alex (PPC Specialist), John (PPC Account Manager), and Nick (Director of Marketplace) discuss widespread marketing myths - and bust them!

They explain why ad campaigns aren't simply "set it and forget it," why selling on Amazon isn't easy, passive income, detailed strategy is a pillar of successful advertising, and more. Think Google Ads are the only ads to invest in? Is making money on Amazon as easy as listing something for sale? Think again!

So put away your Mentos, soda, and sledgehammers (for now), and join us as we bust these myths and misconceptions. To quote PPC Account Manager John, "You're going into a competitive landscape. Prepare to be competitive!"

How would you approach online marketing for a fax machine company in this day and age?

Marketing this business on social media would require a different approach than marketing it through paid search. But how do experts from both worlds collaborate to craft a winning strategy?

Join our moderator, Alex (PPC Specialist), as he explores three fictional business challenges with Chanthana, a Paid Social Account Manager, and John, from our Paid Search team. Together, they pitch, debate, and refine innovative marketing strategies - covering everything from audience targeting to conversion tactics, video consumption trends, and the role of tools like Google Lens in shopping.

Get expert insights, real-world takeaways, and a lively discussion - because great marketing doesn’t stop at 5 PM!

Paid Search is evolving - are you keeping up?

Whether you're a seasoned PPC pro, getting started at the PPC 101 level, or trying to keep up with the latest changes in paid search, this episode is full of insights from industry experts.

Alyssa, one of our PPC Account Managers, leads us through a conversation with Nikki, the Vice President of Search at JumpFly, and Jack, our PPC Account Director with a passion for pickleball. Nikki and Jack are PPC experts with decades of experience.

They cover everything from comparing a vintage ad to responsive search ads, how platforms and client expectations have changed, and how AI and machine learning are changing the industry.

Listen to our experts at ⁠JumpFly⁠ as they discuss the evolution of PPC and what’s coming next!