Join Kathryn Strachan on Marketers Unleashed as she sits down with Rebecca Pay, expert CV writer and career coach, to explore the art and strategy behind creating an impactful CV. Learn how to build a personal brand that resonates with employers, leverage AI tools in your job search, and position yourself for career success.

Rebecca breaks down critical topics like CV length, keyword optimization for ATS (Applicant Tracking Systems), the evolving role of cover letters, and maintaining a positive job-hunting mindset. Whether you're pivoting careers, re-entering the workforce, or competing for top roles, Rebecca's actionable tips will help you stand out.

Key Takeaways:

• Essential elements of a winning CV in today’s market
• How to strategically integrate keywords for better visibility
• The role of AI in modern job applications
• Do cover letters still matter? Rebecca’s expert take
• Mindset shifts for a confident, resilient job search

Perfect for: Job seekers, career changers, recent graduates, and professionals looking to elevate their career opportunities.

Resources & Mentions:

• Host: Kathryn Strachan
  • Linkedin
  • Kathryn Strachan's Book: Click Here
• Guest: Rebecca Pay
  • Linkedin
  • Join her Kick Ass Job Squad: Click Here
  • Rebecca Pay's Book: Click Here

Join Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online.

Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal branding goes beyond social media, why vulnerability attracts ideal clients, and how to strategically use AI tools to streamline content creation.

Key Takeaways:

• Why authenticity beats perfection in personal branding
• The value of vulnerability: attracting clients with your real story
• Amelia’s mindset hack: Just hit publish
• Managing the balance between personal and professional identities online
• Time-saving content tips using AI

Perfect for: Entrepreneurs, solopreneurs, marketers, and thought leaders looking to build a memorable and effective personal brand.

Resources & Mentions:

• Guest: Amelia Sordell - linkedin.com/in/ameliasordell
• Klowt: klowt.com
• Host: Kathryn Strachan
  • Linkedin
  • Kathryn Strachan's Book: Click Here

Join Kathryn Strachan on Marketers Unleashed as she dives deep with David P. Jones, CMO of Corpora.ai and founder of Neurodiversity in Business. This episode unpacks the role of creativity and neurodiversity in marketing and how AI reshapes the industry. David shares his personal journey with ADHD, the importance of understanding individual strengths, and actionable strategies for businesses to support neurodiversity talent. Tune in for a thought-provoking discussion that challenges you to think differently and embrace inclusivity in your marketing efforts.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

David P. Jones - linkedin.com/in/davidpughjones

Website - corpora.ai/

In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Mark Evans to discuss his career journey and how he transitioned from being made redundant to a now successful portfolio career. Mark shares his experiences, including the emotional and practical challenges of redundancy, and offers insights on dealing with unexpected career changes. They delve into the concept of portfolio careers, or 'fruit salad' careers, and provide actionable advice for those considering this path. The conversation also highlights the significance of networking, the power of visualization, and balancing success with significance. Tune in for an inspiring discussion on resilience and redefining career success.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Mark Evans - linkedin.com/in/markevans-

In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Streisan Bevan to explore the critical role marketing plays in private equity investments. Streisan shares her journey from advertising and strategy at Facebook to becoming an independent operating partner in private equity. The discussion covers the typical profile of businesses backed by private equity, the importance of professionalizing marketing to enhance brand awareness, and the metrics investors scrutinize. Streisan emphasizes the pivotal role of leadership profiles in attracting investments, the strategic balance in budget allocation, and the nuances of internationalization. Whether you are preparing for your next funding round or aiming for rapid growth, this episode offers invaluable insights and actionable strategies.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Streisan Bevan - linkedin.com/in/streisanbevan

Website - mayfairequity.com

Join us on Marketers Unleashed as host Kathryn Strachan speaks with Gihan Hyde, founder, and CEO of Communique, about integrating sustainability and ESG into marketing strategies. They discuss the importance of diversity in the sustainability conversation, changes in the ESG landscape, and overcoming barriers like resource constraints and finding skilled talent. Gihan shares insights on tackling supply chain engagement, the role of internal communications, and utilizing social media effectively. Hear how marketing can support sustainability initiatives and why genuine passion is crucial in this field.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Gihan Hyde - linkedin.com/in/gihanam

Website: communique.global

Join us on Marketers Unleashed as Kathryn Strachan and Rowan Fisk discuss the challenges faced by CMOs and senior marketers considering a career transition. Explore insights on the short tenure of CMOs, the importance of the right environment, and potential C-suite positions to transition into. Rowan shares actionable advice for job seekers, including networking, leveraging interim positions, and creative strategies to stand out in a crowded job market. Tune in for valuable tips on making thoughtful career moves and seeking opportunities that bring happiness and fulfillment.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Rowan Fisk - linkedin.com/in/cmoexecutivesearch

Website: 3search.co.uk

In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Benjamin Mills, a seasoned CFO, to explore how CMOs and CFOs can work collaboratively to align marketing strategies with overall business goals. Benjamin shares his extensive experience transitioning from public accounting to internal CFO roles, highlighting the unique challenges and perspectives in leading financial operations. He discusses day-to-day CFO responsibilities, effective marketing budget management, and strategies for demonstrating marketing's value as an investment rather than a cost center. The conversation offers practical advice for CMOs on breaking down silos, aligning with strategic goals, and navigating budget constraints, especially during economic downturns.