Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Liz Butts, founder of Sprinkle Pop, about her journey from cake decorating to creating a successful sprinkle business. They discuss the challenges and opportunities in the food and beverage industry, the importance of understanding customer needs, current trends in the sprinkle market, and effective marketing strategies. Liz shares insights on regulatory compliance, the significance of delegation in business, and her growth plans for the future.

Takeaways

• Liz Butts transitioned from a finance career to cake decorating.
• She identified a gap in the sprinkle market and launched Sprinkle Pop.
• The business focuses on unique and customizable sprinkle options.
• Natural colors are becoming a trend, but they often lack flavor.
• Marketing strategies have shifted towards Amazon for better customer acquisition.
• Licensing deals with popular brands can expand market reach.
• Seasonal flavors and colors drive sales throughout the year.
• Regulatory compliance is crucial for scaling a food business.
• Delegation is essential for business growth and efficiency.
• Finding the right people is key to overcoming operational challenges.

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Michael Dean from Cali Sober about the emerging market of THC-infused beverages. They discuss the challenges and opportunities in the beverage industry, particularly focusing on the rise of alternative drinks among younger consumers. Dean shares insights on building a brand, navigating regulations, and the importance of effective marketing strategies. The conversation also touches on funding strategies and advice for aspiring entrepreneurs in the beverage space.

Takeaways

• The THC beverage market is rapidly evolving and expanding.
• Cali Sober targets a younger demographic seeking alternatives to alcohol.
• Building a beverage brand requires significant investment and strategic planning.
• Understanding state regulations is crucial for success in the THC market.
• Effective marketing strategies are essential for brand visibility and growth.
• Networking within the beverage community can provide valuable support and insights.
• Cash flow management is critical for sustaining business operations.
• Identifying and targeting specific consumer demographics can enhance brand loyalty.
• Investing in strong branding is vital for standing out in a competitive market.
• Learning from mistakes is part of the entrepreneurial journey.

Summary

In this episode of MarketPlate, host Michael Wangbickler speaks with Scott O'Malley from clr!ty, a THC beverage company. They discuss the challenges and opportunities in the THC beverage market, including product lines, dosage, market trends, consumer education, and the impact of legislation and insurance on the industry. Scott shares insights on the evolution of the market, the importance of educating consumers, and the future of THC beverages as they expand into new states and product offerings.

Takeaways

• Scott O'Malley has diverse business experience, including in THC beverages.
• Clarity offers a range of THC-infused beverages, including seltzers and cold brews.
• The THC beverage market is rapidly evolving with increasing consumer interest.
• Education is crucial for consumers unfamiliar with THC products.
• Insurance issues pose challenges for bars and restaurants selling THC beverages.
• The market is seeing a mix of older and younger consumers.
• Scott predicts a $28 billion industry for THC beverages in the coming years.
• Legislation varies by state, impacting product availability and marketing.
• Clarity is expanding its product lines and entering new states.
• Hemp-derived THC offers legal advantages over marijuana-derived products.