Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually...