Market Leaders Podcast Episode 92: "Leveraging Thought Leadership and Data-Driven Strategies in BD" with guest Adrian Lürssen
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Market Leaders Podcast Episode 92: "Leveraging Thought Leadership and Data-Driven Strategies in BD" with guest Adrian Lürssen
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Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content distributor, empowering professionals to showcase their expertise, gain media attention, and establish authority in their respective fields.
In this episode, David and Adrian explore key aspects of business development in today's digital landscape. Starting with David’s five-stage framework for relationship building, straight from his upcoming book, "The Short List."
Adrian shares his ideas on thought leadership, content creation, distribution, and promotion, highlighting the importance of crafting a unique voice that resonates with your target audience and builds trust.
Then, they discuss the role of data-driven marketing in making informed strategic decisions. Adrian will share insights on leveraging large datasets to gain a competitive edge and convert prospects into loyal clients.
If you're ready to advance your business development efforts, join us for this insightful conversation.