Launching a business isn't just about flipping the "open" sign – it's about orchestrating a symphony of marketing elements working in perfect harmony. In this enlightening episode, Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why so many businesses fail during the critical launch phase and provides a masterclass in launch strategy.

Ever wonder how much you should really be spending on marketing? Bryan drops the truth bomb that most businesses should allocate 5-12% of their total revenue to marketing efforts – and explains exactly how to distribute that budget for maximum impact. With 30-40% going to advertising, 20-30% to content creation, 10-20% to influencer partnerships, and 10% to contingencies and analytics, you'll have a blueprint for success rather than shooting in the dark.

The concept of "launch velocity" – the speed and momentum of acquisition and engagement – emerges as a crucial factor in launch success. Bryan explains why both paid and organic strategies must work together, with paid providing immediate reach while organic builds sustainable trust. Through real-world success stories, including a coworking space that increased leads by 3,000% and a law firm that tripled daily inquiries, Bryan illustrates how proper strategy transforms outcomes.

Perhaps most valuable are Bryan's warnings about common pitfalls: emotional decision-making without data, premature campaign adjustments, and over-reliance on digital channels. As he colorfully puts it, "You live by the walk-in, you die by the walk-in" – emphasizing that successful businesses need both inbound and outbound marketing strategies. With the sobering statistic that 80% of product launches require post-launch pivots, Bryan's insights on maintaining flexibility and analytical focus provide essential guidance for entrepreneurs and marketers.

Whether you're launching a new business, product, or campaign, this episode delivers actionable strategies to ensure your marketing orchestra plays in perfect harmony. Ready to transform your approach to launching? Visit AdventTrinity.com to schedule a consultation and take your business to the next level.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Your website isn't just a digital business card—it's the brain of your marketing ecosystem. In this revealing conversation, Bryan Acosta, CEO of Advent Trinity Marketing Agency, dismantles common misconceptions about digital asset building that cost businesses thousands in wasted marketing dollars.

The foundation of successful digital marketing isn't flashy ads or viral social posts—it starts with properly built assets that connect, convert, and provide crucial analytics. Bryan walks us through the three non-negotiable elements every business needs: a conversion-ready website that loads in under three seconds, comprehensive visual branding that maintains consistency across all platforms, and authentic content that establishes credibility in an AI-saturated world.

We unpack what separates a $500 template website from a $50,000 revenue-generating machine, exploring the critical roles of user experience design, proper SEO foundation, and strategic call-to-action placement. Bryan shares horror stories of businesses that skipped the build phase entirely, attempting to launch marketing campaigns without proper infrastructure—and the costly rebuilds that followed.

For entrepreneurs working with limited budgets, Bryan provides a practical roadmap for prioritizing digital investments: start with branding to establish your voice, capture authentic photography and video, build a strategic website, and ensure proper analytics connectivity before launching campaigns. This methodical approach ensures every marketing dollar is trackable, every conversion measurable, and every business decision data-driven.

Whether you're launching a new business or struggling with an underperforming digital presence, this episode offers a blueprint for building digital assets that genuinely drive revenue. Connect with our team at adventtrinity.com to transform your business from digital chaos to a fine-tuned revenue machine.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Ever wonder why some businesses thrive while others struggle despite seemingly solid marketing efforts? The answer lies in something surprisingly fundamental yet frequently overlooked: strategy.

Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why marketing strategy serves as the crucial foundation for business success. With sobering statistics—97% of businesses fail, website conversion rates average a mere 2.35%—Bryan illustrates why throwing money at marketing without proper planning amounts to gambling with your company's future.

This eye-opening conversation explores the discovery process that separates successful marketing campaigns from expensive failures. Bryan dismantles common myths, like the belief you can simply copy competitors' tactics and achieve similar results. Instead, he advocates for a data-driven approach that identifies your unique position in the market and creates tailored campaigns that speak directly to your ideal customers.

The discussion demystifies how to properly allocate marketing budgets across different channels and phases of the customer journey—from initial awareness through engagement, conversion, and customer delight. Bryan explains why many businesses underinvest in their marketing efforts and how this undermines their ability to compete effectively in today's saturated digital landscape.

Perhaps most valuable is his candid explanation of how Advent Trinity approaches marketing strategy, refusing to work with clients who want to skip the discovery phase. This commitment stems from hard data showing significantly higher success rates for businesses that invest in understanding their market before launching campaigns.

Whether you're just starting out or looking to revitalize your existing marketing efforts, this episode provides the framework to stop wasting resources and start building campaigns with purpose. Take the first step toward joining the 3% of businesses that succeed by learning how to transform marketing from a cost center into a strategic investment.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com