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Market It With ATMA

Market It With ATMA

著者: Advent Trinity Marketing Agency
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This podcast is about giving business owners the tips, tools, and strategies they need to market and grow their businesses.

© 2025 Market It With ATMA
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  • Breaking Through Your Leadership Ceiling: Lessons From a Serial Entrepreneur
    2025/09/12

    Rich Ashton shares his 55-year entrepreneurial journey from real estate to running a successful service company, revealing how he transformed struggling employees into exceptional leaders through an accidental leadership book that began as internal training blogs. His approach to developing leaders by breaking through their perceived limitations has created an exceptional company culture with remarkable employee retention in an industry known for high turnover.

    • Turning internal training blogs into a published leadership book for small businesses
    Breaking through leadership "ceilings" that limit employee growth and potential
    • Creating accountability and proactive management within teams
    • Learning from mentors throughout your business journey
    • Running all business decisions through your company's "why" filter
    • Addressing negative employees promptly before they impact team culture
    • Selectively adopting technology while maintaining core company values
    • Continuous reevaluation and commitment to excellence as keys to longevity

    Find Rich's book online at Amazon and Barnes & Noble or visit growingyourown.net . You can contact Rich directly at rich@growingyourown.net or on Linkedin @RichAshton





    Support the show

    🎙 Market It With ATMA Podcast
    Brought to you by Advent Trinity Marketing Agency
    www.adventtrinity.com


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    41 分
  • Self-Awareness: The Root of Business Growth
    2025/08/28

    What if the key to unlocking your business potential isn't found in the latest software or marketing strategy, but in something far more fundamental—understanding how you and your team are wired to communicate? Dan Dalton, owner of P3:14 Consulting, brings three decades of human resources expertise to this enlightening conversation about the transformative power of personality profiling.

    Drawing from his experience across banking, healthcare, retail, and manufacturing, Dan reveals how personality assessment tools like DISC and Insights Discovery can revolutionize workplace dynamics. "Self-awareness is the root of self-improvement," he explains, describing how understanding communication preferences helps teams connect more effectively. From the fiery red "be brief, be bright, be gone" personalities preferences to the earth green "show me that you care" energy types, these insights create a framework for meaningful connection.

    Particularly valuable for small to medium-sized businesses, personality profiling helps leaders place the right people in the right roles. By analyzing job requirements against personality strengths, companies can build teams where everyone operates in their zone of genius rather than constantly fighting against their natural tendencies. This alignment doesn't just create happier employees—it directly impacts the bottom line through improved productivity and reduced miscommunication and a healthier culture.

    Dan also works with young adults ages 15-22, helping them understand their personality types before making critical career decisions. Since personality is largely established by our mid-teens, these insights can prevent costly mistakes like changing college majors or entering misaligned career paths. In our AI-driven world, this human-centered approach provides a crucial counterbalance, reminding us that understanding ourselves and others remains the foundation for both personal and professional success.

    Ready to transform your team dynamics or help a young person discover their natural strengths? Connect with Dan Dalton to learn how personality profiling can create clearer communication, stronger relationships, and better business outcomes.

    Support the show

    🎙 Market It With ATMA Podcast
    Brought to you by Advent Trinity Marketing Agency
    www.adventtrinity.com


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    57 分
  • Scaling with Intention
    2025/08/26

    Andre Jackson's journey from military service to owning a thriving security franchise offers a masterclass in scaling with intention. Drawing from his structured military background, Andre strategically positioned himself for success by working across multiple departments at Signal's corporate office before acquiring his own franchise. This comprehensive understanding of operations became the foundation for his rapid business growth.

    What truly distinguishes Andre's approach is his commitment to genuine relationship-building. He implements a structured client onboarding process while maintaining frequent, informal touchpoints that focus not on services but on understanding clients' overall business health. "A lot of the times it's not service-related," Andre explains, "it's just to see how things are going on their side." This partnership mindset has fueled growth through steady referrals while maintaining exceptional service quality.

    Andre's team-building philosophy mirrors this intentional approach. Having grown from a small operation to sixteen employees, he emphasizes serving others and maintaining integrity as core values. "When you're trying to intentionally help someone, it removes a lot of the selfish approaches," he shares. This leadership style creates a culture where team members feel valued and understand their contribution to the larger mission of providing peace of mind to communities.

    For entrepreneurs struggling with scaling challenges, Andre offers refreshingly practical advice: "Take chances and don't try to do things perfect... don't be afraid to start a rough draft." He advocates starting with one client, mastering that relationship, and then duplicating the process—ensuring quality never suffers during growth. With future plans focused on deepening community involvement through local partnerships, Signal Security under Andre's leadership demonstrates how intentional scaling creates businesses that thrive financially while making meaningful community impact.

    Ready to learn more about intentional business scaling? Subscribe to our podcast for more conversations with purpose-driven entrepreneurs who are changing their industries through authentic leadership and strategic growth.

    Support the show

    🎙 Market It With ATMA Podcast
    Brought to you by Advent Trinity Marketing Agency
    www.adventtrinity.com


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    27 分
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