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Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell

Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell

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For the short video summary, please click here.Watch the full video here. Relevance Over Hard Sell is more than a phrase. It’s a strategy that redefines how companies build trust with buyers. In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Mark Laufer, CEO of Laufer Group International, to discuss what it...

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