『Management Blueprint | Steve Preda』のカバーアート

Management Blueprint | Steve Preda

Management Blueprint | Steve Preda

著者： Steve Preda
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概要
 Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses. マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • 366: Get Closer to Revenue with Saul Marquez

    366: Get Closer to Revenue with Saul Marquez
    2026/09/24
    https://youtu.be/lrnG7ydEErk Saul Marquez, Founder and CEO of Outcomes Rocket, helps medtech and healthtech companies get closer to revenue through healthcare-focused marketing strategy and execution. Driven by a desire to be a source of love and inspiration, Saul supports healthcare innovators whose work helps people live healthier, longer lives. He believes companies improving healthcare deserve to succeed and should not have to navigate growth alone. In this conversation, Saul shares his Leverage the 3 Forms of Marketing Framework—Owned (podcast, books, content), Earned (Stages, Testimonials), and Paid (Drive Traffic to What Converts). He explains why companies need a clear strategy and strong owned assets before pursuing earned exposure, and why paid marketing should amplify a funnel that already converts. Saul also discusses growing through primary research, thought leadership, podcasting, and conferences rather than relying on cold outreach. He shares why marketing metrics must connect to pipeline and revenue, and how sales blockers, opportunities, and needs can guide the creation of campaigns and sales enablement assets. — Get Closer to Revenue with Saul Marquez Good day, dear listeners. Steve Preda here with The Management Blueprint Podcast, and my guest today is Saul Marquez, the Founder and CEO of Outcomes Rocket, a healthcare-exclusive marketing strategy and full-service marketing execution firm that helps medtech and healthtech companies accelerate their growth. Saul, welcome to the show. Steve, such a pleasure to be here with you and your listeners. Thank you for the opportunity. Well, I really have to get my A-game today because I rarely find a podcaster who’s recorded more episodes than I have. You beat that by a multiple of five or six. So definitely, I have to be on my best performance. But my first question is always the same, at least recently. What is your personal “Why,” and how are you manifesting it in your business? My personal Why. I did some thinking. This was probably about 20 years ago. I did this program. I’ve always been very reflective, and I’m a big journaler. I love to write my thoughts. And I had the chance to, about 20 years ago, do a program called Date With Destiny. It’s a Tony Robbins program. It was a game changer for me. Five days with people that want to just crush it in life—personal, professional, financial, right? Like, they just want to do the best. And so I had these five days to myself to really look inside, journal, question. And during that session, he has what he calls your primary question. You sort of look inside and you ask and you think about, like, what are those words, the stories that you tell yourself? And the primary question is that question that drives your life. And I was able to uncover that my primary question is, “I want to be a source of love and inspiration to myself and others.” And so I’m driven by love. I’m driven by inspiration. And so that’s my primary question and my primary Why. And then, when you think about it professionally, Steve, I’m very driven by mission. So because of that, I started my career in medical devices around the same time that I actually did the seminar. And I’m driven by being able to help people live better lives and increase health span, not just lifespan. And that’s why the work that we do focuses around leaders innovating in the healthcare space. So very driven by those things. But these are very noble ideas. And I mean, who wouldn’t want to live better, live longer? That’s an obvious need from everyone, really. And it’s a great thing if you can create an impact in that realm, that then you are creating something very valuable. You are, Steve. And the data point here that I’ll share to pair the purposefulness, the data point, because we’re very data-driven as a business, and I’m a data geek, is that healthcare is essentially 18% of U.S. GDP, which represents $4.8 trillion annually. It’s larger than the German economy, and that’s just the U.S. alone. So whenever anybody says, “Oh, your niche is healthcare,” I say, “Well, I mean, my economy that I’m focused on is healthcare.” It’s huge. Of course. Yeah. Yeah. Yeah. And probably, I mean, we can get into whether that’s not an overinflated number. Is it really that proportionate value? But if you think about it, the biggest resource is humans, then spending 18% of GDP on the biggest resource is not much. It definitely isn’t. And then if you sort of zoom out and you take a look at globally, GDP focused on healthcare, it’s definitely higher than most first-world countries. And the outcomes aren’t commensurate to the investment. So the opportunity to improve access, affordability, better outcomes is a huge opportunity. And I'm in awe, and I have major respect for all the entrepreneurs and business leaders in this space that are looking to improve those metrics for us in...
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    36 分
  • 370: 15 Ways to Boost Your Direct Mail with Brad Kugler

    370: 15 Ways to Boost Your Direct Mail with Brad Kugler
    2026/10/14
    https://youtu.be/0tIqsoczeVM Bradley Kugler, Founder and CEO of DirectMail2.0, helps marketers uncover 15 Ways to Boost Your Direct Mail by combining physical campaigns with digital tracking, targeting, and attribution technologies. Driven by a desire to help others, Bradley shares the experience and lessons he has gained from building businesses, navigating disruption, and reinventing his career. His goal is to help marketers achieve stronger results while ensuring that traditional direct mail remains relevant in a digital-first world. In this conversation, Bradley introduces The Direct Mail Edge Framework—Tactile Makes Memorable, Use for $1000+ Offerings, No Privacy Regulations, and Access Multiple Readers. He explains why direct mail is most effective when customer value justifies the cost, how a physical piece can reach multiple household members, and why less mailbox competition makes mail more memorable than digital advertising. Bradley also discusses combining direct mail with email, social media, programmatic advertising, QR codes, and call tracking to create eight to twelve impressions per target. He shares how his AI platform analyzes more than 80,000 campaigns, 2.1 billion mail pieces, and 18 creative attributes to predict engagement and improve campaigns before they are mailed. — 15 Ways to Boost Your Direct Mail with Brad Kugler Good day, listeners. Steve Preda here with Management Blueprint. And my guest today is Bradley Kugler, the Founder and CEO of DirectMail2.0, an omnichannel marketing system designed to seamlessly track direct mail campaigns and enhance overall results by integrating 15 digital technologies in one user-friendly platform. Brad, welcome to the show. Steve, thank you for having me. I’m happy to be here and spread the word on something that is old that is new again. Well, I’ve been a big fan of direct mail for my entrepreneurial life, and I’m very curious about the state of the art and whether it’s still alive and in what areas it’s still alive and whether it’s thriving, so we can dive into that. But before we go there, I want to ask my favorite question. What is your personal why, and how are you manifesting it in your business? I would say my personal why, I always like helping other people. I get the most satisfaction about taking the experience, wisdom, and knowledge I’ve gained over the years, as I’m not a young man anymore. Tried a lot of things. A lot of things haven’t worked. And I’m able to impart this, and I really love to share and help other people, which is the main reason I do this podcast. I feel that I do have some valuable things to share, and I’m very proud of what I’ve done and my family and my children. And if I can help one person, even if I have to talk to 10,000, then I feel it was worth it.Share on X I love it. I mean, ultimately, that’s what’s behind the best advice that people have, and I’ve heard a lot, is helping other people and how do you contribute to human flourishing, as Eric Kreitz says in his latest book. So let’s talk about direct mail because I built my first business on the back of direct mail. I was part of Dan Kennedy’s subscribers of his newsletter, and then he was a big copywriter. You probably heard of him. I copied some of his techniques and that of some other copywriters, and it worked really well. And when I moved here, it kind of stopped working, and I thought this was because I was doing something wrong, which probably was the case. So tell me about the state of direct mail and how it works and how it has changed over the past 10 years or so.  Absolutely, and if you don’t mind, I’m going to just tell a quick story of how I arrived here. For 23 years, me and my brother and my father had a business distributing packaged media. Packaged media is DVDs, CDs, VHS, things that nobody uses anymore. One of our most successful marketing actions is we would send postcards of black-and-white 1930s disasters, ships turning over in a harbor, a train crash, a plane crash, and we would send these things to video stores and companies as a kind of an impingement-type photograph and tell them, “We’re here to solve your problems. If you had a disaster with inventory or managing your inventory, this is what we’re here to do.” And it worked phenomenally for almost two decades. All right? It stopped working. It stopped working because there were less and less video stores, and people weren’t selling packaged media. It wasn’t for the fact that the marketing stopped working. The market changed, and we were facing impending doom. There was no way around it, and that isn’t really what triggered me, “I want to get in the direct mail business.” It wasn’t. It was the thought of knowing that I’m in a business that’s disrupted by technology. Everything was going streaming. Packaged media was no longer to be, and there was nothing I could do about it. So I spent about a...
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    31 分
  • 367: Implement the Law Firm Success Formula with Jay Berkowitz

    367: Implement the Law Firm Success Formula with Jay Berkowitz
    2026/10/01
    https://youtu.be/vZe016EjE-c Jay Berkowitz, Founder and CEO of Ten Golden Rules, helps law firms implement the Law Firm Success Formula to attract qualified prospects, convert more opportunities, and build five-star operations. Driven by a strong desire to win, Jay applies his competitive nature to helping clients rank higher, sign more cases, earn stronger reviews, and generate valuable referrals. In this conversation, Jay introduces The AI Visibility Optimization Framework—Collect Prospect FAQs, Publish Answers Regularly, Become an Expert on Reddit & Quora, and Blog on Customer-Generated Topics. He explains how businesses can identify real customer questions from sales calls, intake conversations, and AI-generated transcripts, then answer them through videos, blogs, FAQs, and social content. Jay also discusses optimizing websites and Google Business Profiles, responding quickly and empathetically to inquiries, and delivering five-star service that generates reviews and referrals. He shares how referrals, conference speaking, webinars, podcasts, and high-value content drive agency growth and how EOS helped him develop leaders as the company expanded. — Implement the Law Firm Success Formula with Jay Berkowitz Good day. Steve Preda here with the Management Blueprint, and my guest today is Jay Berkowitz, the Founder and CEO of Ten Golden Rules, a two-time Inc. 5000 digital marketing agency that helps law firms generate more qualified leads and clients. Jay, welcome to the show. Thank you so much. Great to be here, Steve. So we already talked a little bit about it, but I was really curious about why you focus on law firms. There are so many marketing agencies out there, but I’ve never seen anyone that focused on such a narrow niche. And then I’m going to link it to my favorite question. So what is your personal Why, and how are you manifesting it in your Ten Golden Rules agency? And maybe there’s a connection to law firms as well? Well, I’ll start with my personal Why, and my personal Why is I really like to win. And I’ve done the StrengthsFinder and different psychology tests, and I’m in the top—whatever—one or five percentile of people who are competitive. And so I was competitive in sports, but I really want to do well in business, and I want my clients to do well. Like, I really, really hate it if my client’s not right at the top of Google and if my client’s not growing in more new cases signed every month. So that seems to be a really great fit for the business I’m in, which is helping clients with growth strategies, part of which is the marketing piece, getting new traffic to their website. Part of it is conversion, so we do a lot of work with our clients on getting a higher percentage of the folks who do show up to call, to click, to fill out a form. And then we work with their intake teams on converting those opportunities. And the final piece we work with them is really running a five-star operation—meaning that they’re getting more five-star Google reviews and getting more referrals from past clients and referral partners. So we do a lot of work in those three pieces of the business to help law firms grow, and I really want them to win because when they win, I win. Selfishly. No, I love it. I love it. So are you like an outsourced marketing department and marketing-sales department for these law firms? How do you see yourselves? What is the role that you fulfill? Yeah, I mean, we are a consulting agency. So first and foremost, we’re going to help them strategically figure out where to focus. And we have a fully functioning digital marketing agency, so we do websites and SEO and Local Services Ads and pay-per-click and social media and video and lots of AI. And then as a part of our consulting practice, we help with intake consulting that I mentioned before and five-star operations. And a big part of that is just finding the right partners because we’ll do high-level intake coaching and point out if they’re not answering the phone, if they’re not putting the right people on the phone, and then we’ll connect them with one of the top intake coaches in the legal industry. If their back end is a little rough and needs some help, there’s a number of partners. Like, for example, there’s a really great software called Case Status we recommend to all of our clients. And imagine Case Status is an app. So, like, when we all order an Uber or order food, we get updates. “Hey, your driver’s been selected. Your driver will be here in 10 minutes. Your driver’s waiting outside. Do you want to have a conversation with your driver? What temperature do you want?” And so there’s a great app called Case Status, which can manage the case in an app format that consumers are really used to. “Hey, we got your MRI booked, and here’s the location, and here’s the time. Don’t forget your MRI is tomorrow at 8:00 A.M. Here’s the location. If ...
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    29 分
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