A plumbing company came to me wanting 125 jobs a month from PPC. I told them no — and walked them through exactly why the math didn't work.

In this video, I break down a real consult: a word-of-mouth-grown plumbing company with a 90% booking rate that looked amazing... until we ran the numbers on cold traffic.

I walk through the two real leaks — average ticket size and close rate — and the benchmarks I actually want to see before recommending PPC (60-70% close rates, tickets north of $1,000). If you're a plumbing business owner running or considering paid ads, this is the math you need to understand before you spend a dollar.

Want a free consult to see where your numbers actually stand?
👉 mammothforplumbers.com

#PlumbingMarketing #PPCforPlumbers #HomeServiceMarketing #PlumbingBusiness #CustomerAcquisitionCost

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Everyone tells you to obsess over your Google PageSpeed score — but a fast website doesn't guarantee a single new customer. In this episode, Tyler breaks down why page speed is one of the most overrated metrics in home service marketing, what it actually does (and doesn't) impact, and the real signals plumbing business owners should be tracking instead — conversion rate, cost per lead, and booked revenue. If you've ever stared at a 95/100 speed score and wondered why the phone still isn't ringing, this one's for you.

🔧 In this episode:

• Why "vanity metrics" feel productive but don't move revenue
• What page speed actually affects (and where the myth comes from)
• The metrics that actually predict growth for plumbing companies
• How to know if your marketing is working — beyond the dashboard

Mammoth Marketing helps plumbing and home service companies build marketing systems that drive booked jobs, not just better scores. Learn more at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

When markets get tough, plumbing companies panic. Angie's List just lost 739,000 leads this year—while spending MORE money. In this episode, I break down the hard truth: cutting marketing in a downturn will destroy your business faster than anything else.

Here's what we cover:

• Why every competitor is fighting harder for the same leads

• The real places to optimize BEFORE you cut anything

• How to measure if your marketing is actually the problem (or if it's something else)

• The customer journey that separates winners from closures

• Why your pricing power depends on reputation—not discounts

The plumbers who thrive in downturns aren't cutting spend. They're optimizing their entire system:

→ Call tracking & CSR performance

→ Reviews & brand awareness campaigns

→ Customer experience from ad to estimate

→ Sales skills & closing rates

If you're feeling the pinch right now, listen to this before you make any cuts.

**Watch the full breakdown:**

https://youtu.be/q9kOKsHR6F4

Markets fluctuate. This is just a season. Know how your decisions impact your entire business.

**Free Plumbing Marketing Consult:**

www.mammothforplumbers.com/consult

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Think your sponsorship didn't work because nobody called that number on the banner? Think again.

Most plumbers are making a critical tracking mistake and it's costing them hundreds of thousands in lost leads.

Here's the problem: customers don't work the way you think they do. They see your sponsorship, feel good about you, and then weeks later when they have an emergency, they search Google and call from there. Your data attributes that lead to SEO. But the truth? That sponsorship was the real reason they called.

This is the "messy middle" the invisible gap between when someone first hears about you and when they actually pick up the phone. And if you don't understand it, you'll keep cutting off marketing sources that are actually working.

In this episode, Tyler Williams walks you through:

• Why call tracking numbers on sponsorships lie to you
• How customer behavior actually works (it's not one-to-one)
• The difference between lead generation and influence
• Why brand awareness is the most misattributed marketing metric
• How to build a marketing strategy that accounts for the real world

If you've ever wondered why your data doesn't match your gut feeling about what's working, this episode is for you.

Ready to get clarity on your marketing?

Schedule a free consultation and we'll audit your current strategy—no sales pitch, just honest feedback on what's actually driving your business.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Every plumber needs to be running a campaign like this one. Tyler Williams from Mammoth for Plumbers outlines all the aspects of a killer campaign that will build you a prospect list that will save your company when the times are slow.

If you'd like help with your marketing stack, schedule a free consult if you're a plumbing company.
https://mammothforplumbers.com/free-marketing-consult/

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Are your plumbing ads failing to convert clicks into booked service calls? In this video, Tyler Williams breaks down the #1 critical error plumbing business owners make with their online advertising: sending paid traffic straight to a generic homepage or contact form. Learn how building dedicated service landing pages, clear call-to-action buttons, and retargeting loops can turn wasted ad spend into high-value leads for your plumbing business

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Are you tired of burning your marketing budget on Google and Facebook ads only to end up with spam, job-seekers, or price-shoppers? In this video, we break down why bad conversion tracking is secretly killing your plumbing PPC campaigns and how "pixel pollution" ruins your lead quality over time. Learn how to qualify your leads properly and feed the algorithms the exact data they need to hunt down high-intent homeowners who actually want to book a job.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

We hosted a live webinar! I shared how local plumbers can leverage an omnipresent marketing strategy to build massive authority by making their business appear "everywhere" to a highly targeted audience. I explained that this approach uses an initial trigger—such as a website visit, pay-per-click (PPC) ad interaction, or social media contest entry—to capture a prospect's information and then automatically serve them tailored follow-up ads across various platforms like Google, YouTube, and smart TVs. By consistently showing up where these qualified leads spend time online, we can out-influence the competition, build trust through frequency, and ultimately guide prospects back to us when they are ready to buy.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.