A plumbing company came to me wanting 125 jobs a month from PPC. I told them no — and walked them through exactly why the math didn't work.

In this video, I break down a real consult: a word-of-mouth-grown plumbing company with a 90% booking rate that looked amazing... until we ran the numbers on cold traffic.

I walk through the two real leaks — average ticket size and close rate — and the benchmarks I actually want to see before recommending PPC (60-70% close rates, tickets north of $1,000). If you're a plumbing business owner running or considering paid ads, this is the math you need to understand before you spend a dollar.

Want a free consult to see where your numbers actually stand?
👉 mammothforplumbers.com

#PlumbingMarketing #PPCforPlumbers #HomeServiceMarketing #PlumbingBusiness #CustomerAcquisitionCost

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Everyone tells you to obsess over your Google PageSpeed score — but a fast website doesn't guarantee a single new customer. In this episode, Tyler breaks down why page speed is one of the most overrated metrics in home service marketing, what it actually does (and doesn't) impact, and the real signals plumbing business owners should be tracking instead — conversion rate, cost per lead, and booked revenue. If you've ever stared at a 95/100 speed score and wondered why the phone still isn't ringing, this one's for you.

🔧 In this episode:

• Why "vanity metrics" feel productive but don't move revenue
• What page speed actually affects (and where the myth comes from)
• The metrics that actually predict growth for plumbing companies
• How to know if your marketing is working — beyond the dashboard

Mammoth Marketing helps plumbing and home service companies build marketing systems that drive booked jobs, not just better scores. Learn more at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

When markets get tough, plumbing companies panic. Angie's List just lost 739,000 leads this year—while spending MORE money. In this episode, I break down the hard truth: cutting marketing in a downturn will destroy your business faster than anything else.

Here's what we cover:

• Why every competitor is fighting harder for the same leads

• The real places to optimize BEFORE you cut anything

• How to measure if your marketing is actually the problem (or if it's something else)

• The customer journey that separates winners from closures

• Why your pricing power depends on reputation—not discounts

The plumbers who thrive in downturns aren't cutting spend. They're optimizing their entire system:

→ Call tracking & CSR performance

→ Reviews & brand awareness campaigns

→ Customer experience from ad to estimate

→ Sales skills & closing rates

If you're feeling the pinch right now, listen to this before you make any cuts.

**Watch the full breakdown:**

https://youtu.be/q9kOKsHR6F4

Markets fluctuate. This is just a season. Know how your decisions impact your entire business.

**Free Plumbing Marketing Consult:**

www.mammothforplumbers.com/consult

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.