In this engaging conversation, Angel Howard interviews Mal Alder, founder of Alderwood Creative, a digital marketing agency focused on supporting small businesses. Mal shares her journey from losing her job to becoming an entrepreneur, emphasizing the importance of community building and the unique challenges faced by small businesses in a competitive market. The discussion highlights the significance of vulnerability, collaboration, and the evolving dynamics of community engagement, particularly among younger generations. Mal offers valuable insights and advice for aspiring entrepreneurs, encouraging them to embrace their limitations and seek support from their networks.

Takeaways

• Mal Alder is the founder and lead growth strategist for Alderwood Creative.
• Her journey into entrepreneurship began after losing her job.
• She focuses on helping small businesses navigate digital marketing.
• Community building is a key aspect of her work and personal philosophy.
• Mal emphasizes the importance of flexibility in marketing strategies for small businesses.
• She believes in the power of referrals and community connections.
• The shift from 'ladies who lunch' to 'ladies who launch' reflects a new entrepreneurial spirit.
• Vulnerability is a strength in business relationships.
• Mal encourages entrepreneurs to ask for help when needed.
• Building a supportive community is essential for success.

Today's guest, Mal Alder, can be found online at:

Website: https://alderwoodcreative.com/

LinkedIn: https://www.linkedin.com/in/malalder/

LinkedIn: https://www.linkedin.com/company/alderwoodcreative/

Your host, Angel Howard, can be found online at:

Website: https://angelhoward.co/

LinkedIn: https://www.linkedin.com/in/howard-angel/

YouTube: https://www.youtube.com/@angelhowardissuescoach

Instagram: https://www.instagram.com/angelhowardofficial/

Keywords

entrepreneurship, digital marketing, community building, small businesses, vulnerability, referrals, networking, growth strategies, women in business, marketing strategies