What happens when the world of golf collides with the thrill of collecting? In this episode of Making Cents of It All, Jesse Stakes sits down with Brandon Fischer, the visionary CEO and Founder of RareShot Golf, to explore how he’s bringing the Pokémon‑style chase to one of the most traditional sports on the planet.

RareShot Golf isn’t just another golf brand — it’s a full‑blown collectible ecosystem built around performance‑grade golf balls designed with rarity tiers, limited drops, and the kind of “pull excitement” usually reserved for trading cards and sneaker culture. Brandon breaks down how he took inspiration from the Pokémon craze, modern collectibles, and the psychology of the chase to create product golfers don’t just play… they hunt.

We dive into:
• The origin story behind RareShot Golf
• How rarity tiers (Common, Uncommon, Rare, and beyond) are reshaping golf culture
• Why golfers are embracing the collectible mindset
• The balance between high‑performance equipment and artistic design
• What the future of golf collectibles looks like — and why this is only the beginning

Whether you’re a golfer, a collector, an entrepreneur, or someone fascinated by how new markets are created, this episode shows how Brandon is turning a simple golf ball into a cultural moment.

RareShot Golf isn’t just innovating — it’s igniting a movement.

The Masters isn’t just a golf tournament — it’s a masterclass in branding, scarcity economics, and operational excellence. In this episode of Making Cents of It All, Jesse Stakes sits down with the Tin Cup Club to break down why Augusta National continues to set the gold standard for sports events worldwide.

We dig into the 2026 Masters storylines, including Tiger Woods’ latest challenges and what his future means for the sport. From there, we explore how the Masters has built one of the most powerful brands in sports through intentional scarcity, disciplined tradition, and a fan experience that feels almost immune to modern commercial pressures.

The Tin Cup Club also unpacks the behind‑the‑scenes innovation that most fans never see — from Augusta’s cutting‑edge broadcast technology to the operational precision that keeps the course pristine and the coverage flawless. Whether you’re a golfer, a business leader, or someone who appreciates world‑class execution, this episode shows why the Masters remains the ultimate case study in doing things differently — and doing them exceptionally well.

Here comes part 2 of my conversation with Garry Callis Jr to dive into one of the fastest‑growing alternative sports in America: FlingGolf. We explore how the sport is evolving, why it’s attracting golfers and non‑golfers alike, and what its rise means for the broader golf and recreation industry. Garry breaks down the culture, the community, and the business opportunities emerging around this new hybrid sport. He also happens to own my favorite FlingGolf franchise, The River City Rogues! If you’re curious about where golf‑adjacent sports are heading, this conversation is a must‑listen.

In this episode of Making Cents of It All, I sit down with Garry Callis Jr, a digital strategist and SEO expert, to explore how AI‑driven search optimization is reshaping the golf industry—from equipment brands and course operators to media platforms and influencer marketing.

Garry breaks down how golf businesses can leverage AI tools to improve discoverability, personalize content, and drive engagement across search engines and social platforms. We dive into keyword strategy, voice search, local SEO, and how AI is changing the rules for ranking and relevance in a niche like golf.

Whether you're a golf brand, course owner, or content creator, this episode offers actionable insight into how to stay visible in a rapidly evolving digital landscape.

Attorney Victoria Duke of Rock Solid Law & Title joins Jesse Stakes on Making Cents of It All for a practical, eye‑opening conversation about protecting your legacy through smart estate planning. Victoria breaks down the essentials—wills, trusts, probate, guardianship, asset protection, and common legal mistakes families make—and explains how proactive planning can save time, money, and stress for the people you care about most. Whether you're starting from scratch or updating an existing plan, this episode gives you the clarity and confidence to make informed decisions about your future.

Jesse sits down with Derek Rodriguez, President of KC Financial, LLC, for an in‑depth look at the transportation industry in 2026—a sector navigating rapid change, shifting demand, and new financial pressures. Derek shares frontline insights from his work financing transportation companies across the country, breaking down how operators are adapting to market volatility, equipment costs, interest rate environments, and tightening credit conditions.

The conversation explores the real challenges facing trucking and logistics companies today, including driver shortages, regulatory shifts, fuel and maintenance costs, and the impact of technology and automation on fleet operations. Derek also discusses what lenders are looking for in 2026, how companies can strengthen their financial position, and where he sees opportunities for growth despite industry headwinds.

This episode is packed with practical perspective for anyone connected to transportation finance, trucking operations, logistics, asset‑based lending, or the broader supply chain economy.

In this episode of Making Cents of It All, Jesse sits down with Phoebe Tan, CEO and co‑founder of Taelor, the men’s clothing rental subscription service recognized by GQ as one of the best in the industry. Phoebe shares how Taelor is transforming men’s fashion, using AI‑powered styling, data‑driven personalization, and sustainable rental models to help men dress better with less effort.

Jesse and Phoebe explore the rise of fashion‑tech startups, the growing demand for men’s clothing rental services, and how Taelor’s subscription model is changing the way consumers think about convenience, confidence, and wardrobe management. Phoebe also discusses the challenges of scaling a tech‑enabled fashion brand, what she’s learned as a founder, and why sustainability and smart design are shaping the future of the apparel industry.

If you’re interested in entrepreneurship, fashion innovation, AI in retail, or the evolution of subscription‑based clothing services, this episode offers valuable insights into how technology is redefining everyday style.

In this episode of Making Cents of It All, host Jesse Stakes sits down with Marci LaRouech, CEO of Seay HR, one of the Southeast’s leading HR consulting firms. Together, they break down the real drivers behind effective human resources strategy, employee relations, and workforce planning—and why HR is a critical part of long‑term business success.

Marci brings decades of experience helping companies navigate compliance, build stronger teams, and create healthier workplace cultures. Her practical, straightforward approach makes complex HR issues easy to understand and even easier to apply.

Whether you’re a business owner, executive, HR leader, or anyone responsible for managing people, this episode delivers actionable insights you can use to strengthen your organization immediately.

In this episode, you’ll learn:

• Why HR is a strategic advantage—not just an administrative function
• The most common HR mistakes growing companies make
• How to build a strong company culture that attracts and retains talent
• What leaders need to know about compliance, risk, and employee relations
• How Seay HR supports businesses with fractional HR and consulting services
• The future of HR in a rapidly changing workforce

If you want to understand how great companies build great teams, this conversation with Seay HR’s CEO is a must‑listen.