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In this episode, host Kyle Ariel Knowles sits down with Ryan Rigterink, founder of Leaders Ops and Workgaze. Ryan shares his journey from traditional industries to entrepreneurship, discussing the importance of strategic talent management and creating workplaces where people and results thrive.

Here are three key takeaways that I believe every entrepreneur and manager should consider:

1. Empowering Individual Visions: One of the most profound insights from Ryan was the importance of recognizing that every employee has their own vision for their career and life. As leaders, it's crucial to not only focus on the company's vision but also to understand and support the personal aspirations of our team members. We can drive engagement and productivity by fostering an environment where employees feel valued and understood. This shift from a paycheck mindset to a purpose-driven approach can transform workplace culture.
2. The Role of AI in Leadership: Ryan shared his perspective on how AI reshapes the future of leadership and talent management. He emphasized that AI should not just be about generating more data but about leveraging insights to understand ourselves and our teams better. This new paradigm of "ecosystem leadership" will require us to manage not only people but also technology and their interactions. We can create more effective and empathetic workplaces as we embrace these changes.
3. Personal Development Through Adversity: Ryan's journey is a testament to the power of resilience and personal growth. After being let go during the pandemic, he took the opportunity to reflect and write his book, "Redesign Life." His experiences highlight that the most significant changes in our careers sometimes come from unexpected challenges. Embracing these moments can lead to profound personal and professional development.

Ryan dives into the impact of AI and technology on leadership and talent management, emphasizing the need for a paradigm shift in how we view the employer-employee relationship. He also reflects on his background in psychology and how it has shaped his approach to leadership and personal development.

In addition to his entrepreneurial ventures, Ryan is the author of "Redesign Life: Finding Purpose and Balance Amidst Chaos and Uncertainty." He discusses the inspiration behind his book, the process of writing it, and how it connects to his work with LeadersOps and WorkGaze.

Join us as we explore topics such as:

• The evolution of leadership in the age of AI
• The significance of personal vision in the workplace
• Strategies for enhancing employee engagement
• Insights from Ryan's personal experiences and family legacy

Don't miss this insightful conversation filled with valuable takeaways for entrepreneurs, managers, and anyone looking to make a positive impact in their professional lives!

LINKS

• Follow Ryan on LinkedIn
• Leaders Ops
• Workgaze
• Redesign Life: Finding Purpose and Balance Amidst Chaos and Uncertainty by Ryan Rigterink
• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
• Follow Kyle on LinkedIn

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In this inspiring episode, host Kyle Ariel Knowles sits down with Jennifer Tsay, co-founder and CEO of Shoott. This revolutionary platform offers free mini photo sessions with professional photographers. Jennifer shares her diverse journey from investment banking and documentary film production to acting and entrepreneurship.

Here are three key takeaways from our enlightening conversation:

1. Embrace Your Unique Journey: Jennifer’s path to entrepreneurship was anything but linear. From working in corporate finance to producing a documentary about divided families, she discovered her passion for creativity and problem-solving. This journey highlights the importance of embracing diverse experiences, as they can shape your entrepreneurial mindset and lead to innovative solutions. Remember, every step you take contributes to your unique story!
2. The Power of Collaboration: Jennifer emphasizes the significance of teamwork in her role at Shoott. With co-founders who complement her skills, she illustrates how collaboration can enhance productivity and creativity. In a startup environment, it’s crucial to recognize each team member's strengths and leverage them effectively. As Jennifer puts it, “I can do what she can't do, and she can do what I can't do.” This balance is essential for driving success in any venture.
3. Trust Your Gut, But Know Your Limits: One of Jennifer's most profound insights is the importance of understanding your instincts. While trusting your gut is vital, it’s equally important to recognize when to seek input from others. Jennifer shared her experience of relying on her team for judgment calls, especially in challenging situations. This approach fosters a collaborative environment and helps mitigate self-doubt, allowing for more informed decision-making.

Join us as we dive deeper into Jennifer’s journey, her insights on the gig economy, and how Shoott is changing the landscape for photographers. Whether you’re an aspiring entrepreneur or a seasoned professional, this episode is packed with valuable lessons that can inspire you to take action!

Discover how her unique blend of process-oriented thinking and artistic passion led her to create a marketplace democratizing access to professional portrait photography. With a network of over 750 photographers across 60 US cities, Shoott is changing the game for clients and creatives.

In this episode, you'll learn about:

• Jennifer's favorite roles before becoming an entrepreneur
• The impactful documentary she produced about divided Korean families
• Her transition from corporate life to the startup world
• The importance of trusting your instincts and developing your "gut"
• How acting has influenced her leadership style and decision-making
• The innovative use of AI tools in her business

Join us for an engaging conversation filled with insights on entrepreneurship, creativity, and personal growth.

LINKS

• Follow Jennifer on LinkedIn
• Visit the Shoott Website
• 7 Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future by Maha Abouelenein
• Follow Kyle on LinkedIn

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Welcome to the Maker-Manager Money podcast! In this inspiring episode, host Kyle Ariel Knowles sits down with Justin Cao, founder of multiple thriving Amazon FBA businesses generating over $7 million in revenue. Justin shares his incredible journey from humble beginnings as a Vietnamese-American entrepreneur to achieving financial freedom and success in e-commerce. Justin is also the founder of AMZSHIFU, which teaches how to launch and master an Amazon FBA business.

Here are three key takeaways from our conversation that I believe every entrepreneur can benefit from:

1. The 1% Better Mindset: Justin emphasizes the importance of the "1% rule"—making minor, incremental daily improvements can lead to significant long-term success. He shared how this mindset helped him transform his life, from losing weight to building a thriving business. Instead of going all in and risking burnout, focus on consistent, manageable progress. This approach applies not only to business but also to personal development.
2. The Value of Mentorship: Justin credits much of his success to the mentors who guided him. He highlights the importance of seeking out individuals who have already navigated the path you aspire to take. Mentorship can provide invaluable insights, accountability, and encouragement. As Justin says, "You need someone who knows what that top mountain looks like to guide you." This reminds us that we don’t have to go it alone; resources and people are willing to help us succeed.
3. Customer-Centric Thinking: One pivotal shift in Justin's business strategy was changing his perspective from that of a seller to that of a customer. By focusing on how to serve customers better and meet their needs, he was able to create a successful product line. This customer-first approach is crucial in any business, as it fosters loyalty and encourages repeat purchases. Remember, it's not just about making a sale; it's about building relationships and providing value.

In this episode, you'll learn about:

• The importance of the "1% better every day" mindset and how it transformed Justin's life.
• The role of mentorship in overcoming challenges and achieving success.
• Justin's early entrepreneurial struggles and the pivotal moments led him to Amazon FBA.
• Actionable strategies for product selection, marketing, and scaling your Amazon business.
• Insights into building a brand and leveraging Amazon's ecosystem for long-term success.

Justin also discusses his passion for giving back, his experiences as a mentor, and the legacy he aims to create through his foundation. Whether you're an aspiring entrepreneur or looking to scale your existing business, this episode is packed with valuable insights and motivation.

LINKS

• Follow Justin on Instagram
• Subscribe to Amazon Millionaire Mentor on YouTube
• Amazon Shifu Website
• EmpireFlippers.com
• Follow Kyle on LinkedIn

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Welcome to the Maker Manager Money podcast! In this inspiring episode, host Kyle Ariel Knowles sits down with Amber Gaige, a third-generation entrepreneur and founder of Far Beyond Marketing. Amber shares her unique journey from earning a vocal performance degree at Baylor University and singing Opera professionally to becoming a successful marketing expert and international best-selling author.

1. The Power of Clear Copy: Amber emphasizes that effective marketing starts with clear and compelling copy. Communicating what your business does and how it solves your customers' problems is crucial. She says, "Most people come off a website in four seconds or less." Your messaging needs to grab attention quickly and focus on the customer, not just the business. Remember, the story's hero is always the customer, and your role is to guide them.
2. Consistent Branding Matters: Amber highlighted the importance of consistent branding across all platforms in our discussion. Your visuals should align with your messaging to create a cohesive experience for your audience. Whether you're a fun and flirty brand or a serious corporate entity, how you present yourself can significantly impact customer perception. As Amber wisely noted, "How do you feel? What kind of person do you want to do business with?" This self-awareness can help attract the right customers who resonate with your brand.
3. Understanding Your Customer Demographics: Amber's insight into customer demographics was one of the most eye-opening moments from our chat. Many businesses assume they know their customers, but they are often surprised to find out who is buying from them. It's not just about basic demographics; understanding the psychographics—why customers choose your product or service—is essential. This knowledge allows you to tailor your marketing strategies effectively and engage your audience more deeply.

Discover Amber's four Cs of effective marketing: clear copy, consistent branding, customer demographics, and channel management. Learn how these crucial elements can help you effectively reach your customers and achieve sustainable growth in your entrepreneurial journey.

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and inspiration to help you thrive.

Key Highlights:

• Amber's background in music and how it shaped her entrepreneurial journey
• The significance of the four Cs of marketing
• Insights on the role of AI in modern marketing
• Tips for understanding your customer demographics
• The importance of consistent branding and storytelling

Links:

• Far Beyond Marketing Marketing Agency Website
• Follow Amber Gaige on LinkedIn
• The Far Beyond Marketing Guidebook: Stop Being Duped by Ineffective Marketing by Amber Gaige
• Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller
• Marketing Warfare by Al Ries, Jack Trout
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
• Follow Kyle Ariel Knowles on LinkedIn

If you enjoyed this episode, please like, subscribe, and share it with fellow entrepreneurs!

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Join us in this exciting Maker Manager Money podcast episode as host Kyle Ariel Knowles sits down with Ken McKenzie, the visionary founder and CEO of Fresh Victor. With over 20 years of experience in the spirits and craft beverage industry, Ken shares his journey from co-founding Republic Tequila to launching Fresh Victor, a premium line of all-natural, cold-pressed mixers for cocktails and spirit-free drinks.

Here are three key takeaways from our discussion:

1. The Power of Connection Through Food and Drink 🍹
   Ken emphasized the importance of connecting with people over food and drink. Growing up in a large family, he learned that shared meals create lasting memories and foster relationships. This philosophy is at the heart of Fresh Victor, where the goal is to bring people together through delicious, all-natural mixers. As entrepreneurs, we should remember that our products can create experiences that resonate with our customers on a personal level.
2. Perseverance is Key 💪
   Ken's journey was filled with challenges, from navigating the complexities of the beverage industry to ensuring the freshness of his products. He highlighted that perseverance is essential for any entrepreneur. There were moments when he questioned whether he could continue, but he reminded himself of the bigger picture and the joy his product brings to people. This mindset is crucial for anyone facing obstacles in their entrepreneurial journey.
3. Innovation in the Beverage Space 🥂
   With the rise of non-alcoholic and low-alcohol drinks, Ken pointed out a significant shift in consumer preferences. He believes crafting non-alcoholic drinks can be as complex and valuable as traditional cocktails. This opens up a world of opportunities for innovation in the beverage industry. As entrepreneurs, we should be aware of these trends and be ready to adapt our offerings to meet the evolving needs of our customers.

In this episode, you'll learn about:

• The inspiration behind Fresh Victor and its unique flavors, including the award-winning grapefruit and sea salt and cactus pear and pomegranate.
• Ken's philosophy is about connecting people through food and drink and how it shapes the culture of hospitality.
• The challenges of creating fresh mixers and the importance of maintaining quality and shelf life.
• Insights into the evolving landscape of non-alcoholic beverages and the growing demand for mocktails.
• Ken's journey of perseverance and the lessons he's learned along the way.

Whether you're a beverage enthusiast, an aspiring entrepreneur, or simply curious about the world of mixers, this episode is packed with valuable insights and inspiration. Don't forget to check out Fresh Victor's website for delicious cocktail and mocktail recipes!

LINKS

• Follow Ken on LinkedIn
• Fresh Victor Website
• Follow Kyle on LinkedIn

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In this episode of the Maker-Manager Money Podcast, host Kyle Ariel Knowles welcomes Mei-Yung Lee, the president and CEO of Ageless Zen Incorporated. Mei shares her inspiring journey from her roots in Hong Kong, where she was influenced by her father's work as a herbal medicine doctor, to becoming an entrepreneur through acquisition.

Founded in 2016, Ageless Zen is a boutique manufacturer of premium natural skincare and supplement products. Mei discusses the company's unique business model, which integrates ancient wisdom with cutting-edge science to create effective health and beauty products. She also highlights the company's philanthropic efforts through the Ageless Zen Circle of Giving Foundation, which supports organizations like MetaViver, which are dedicated to funding research for metastatic breast cancer.

Key Takeaways:

1. The Power of Integrating Ancient Wisdom with Modern Science
   Mei's father inspired her to study herbal medicine, shaping her approach to creating natural skincare and supplement products. She emphasizes merging traditional knowledge with cutting-edge research to develop effective solutions. This integration benefits consumers and highlights the potential of combining different fields to innovate and create unique offerings.
2. Focus on Community and Philanthropy
   One of the standout aspects of Ageless Zen is its commitment to giving back through the Ageless Zen Circle of Giving Foundation. Mei's vision is to create a self-funding model that supports schools and non-profits while providing consumers with high-quality products. This approach demonstrates that businesses can thrive while positively impacting their communities. It's a reminder that success is not just about profit; it's also about purpose.
3. Navigating Challenges in International Expansion
   Mei candidly shared her experience expanding Ageless Zen internationally, highlighting the importance of establishing a strong domestic foundation before venturing abroad. Her advice to focus on what you do well before entering new markets is invaluable for entrepreneurs. It’s a lesson in patience and strategic growth that can help prevent common business scaling pitfalls.

Join us as Mei shares her insights on entrepreneurship, the challenges of expanding internationally, and the importance of community partnerships. Discover how Ageless Zen provides high-quality products and empowers consumers to support local charities and schools through purchases.

Key Topics:

• Mei's entrepreneurial journey and background
• The philosophy behind Ageless Zen's product development
• The importance of philanthropy in business
• Challenges and lessons learned in international expansion
• How consumers can support nonprofits through Ageless Zen

Links:

• Ageless Zen Website
• Ageless Zen Community Partnership
• Follow Mei Lee on LinkedIn
• Follow Kyle Ariel Knowles on LinkedIn
• Watch the Video Episode on YouTube

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Join us as Mohamed "Mo" Ahmed, Ph.D., shares his journey from software engineering to entrepreneurship, his challenges transitioning from a maker to a manager, and the importance of developing a resilient mindset. He discusses his Entrepreneurial Conditioning Framework, which emphasizes the significance of mindset in navigating the ups and downs of the entrepreneurial journey.

In this episode, we dive deep into the entrepreneurial journey and explore valuable insights that can help aspiring and seasoned entrepreneurs.

KEY TAKEAWAYS

1. The Importance of Mindset: Mo emphasizes that entrepreneurship starts from within. He developed the Entrepreneurial Conditioning Framework to help founders cultivate the right mindset. It’s not just about having a great idea; it’s about maintaining a resilient and balanced mindset to navigate the ups and downs of the entrepreneurial journey. As Mo puts it, “If you are not in the right mindset, you will have the wrong perspective.” This is a crucial reminder for all of us to focus on our internal state as we pursue our goals.
2. The Role of Mentorship: Throughout the episode, Mo discusses the significance of having mentors, advisors, and a supportive community. He outlines three essential roles: a mentor to challenge your mindset, an advisor to guide you through business decisions, and a network of friends and family who understand the entrepreneurial journey. This holistic approach to support can make a world of difference, especially during challenging times. As Mo wisely states, “You have to have someone with you; it’s going to feel lonely sometimes, but it doesn’t have to be always.”
3. Navigating Exits and Identity: One of Mo's most profound insights is the misconception surrounding exits. Many entrepreneurs merge their identity with their startup, making it difficult to cope when the company is sold or changes hands. Mo shares his experience transitioning from founder to just being himself after an exit, highlighting the importance of separating one’s self-worth from the business. This perspective can help entrepreneurs maintain their mental health and resilience during significant transitions.

In this episode, you'll learn about:

• The entrepreneurial conditioning framework and its development
• The balance between innovation and execution
• The importance of mentorship and community support
• Key strategies for building resilience as an entrepreneur
• Insights from Mo's book and personal experiences with startup challenges and successes

BOOK RECOMMENDATIONS

• The Inside-Out Entrepreneur: Become the Entrepreneur You Were Born to Be by Mohamed Ahmed
• The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick
• Start with the Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• The Infinite Game by Simon Sinek

Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with valuable insights and practical advice to help you thrive in your entrepreneurial journey.

FOLLOW

• Follow Mo Ahmed on LinkedIn
• Boundless Founder Community
• Boundless Founder on YouTube

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Steven Ethridge is the Chairman and CEO of Ethridge and Associates. With over 30 years of experience in strategic communication, coaching, and consulting, Steven brings a wealth of knowledge to the table, particularly in Neuro-Linguistic Programming (NLP) and its application in sales training.

Here are three key takeaways from our conversation:

1. The Power of Mindset in Sales: Steven emphasizes that a successful sales approach begins with the right mindset. His "Sales Mindset Transformation" training program focuses on helping salespeople identify and eliminate limiting beliefs, negative emotions, and self-doubt. By fostering a positive mindset, sales professionals can enhance their confidence and competence, leading to better performance and results.
2. Understanding Your Audience: One of the most critical aspects of effective communication is using the audience's language. Steven shares a powerful example from his experience with a banking client, where a simple shift from "we pay more interest" to "you earn more interest" transformed their marketing message. This highlights the importance of listening to your audience and using their exact words to resonate with their needs and motivations.
3. NLP Techniques for Sales Excellence: Steven's unique approach to sales training incorporates NLP techniques modeled by top performers in various industries. His five-step sales process—establishing rapport, asking the right questions, uncovering needs, presenting offers, and closing the sale—provides a structured framework for sales professionals. This method not only enhances their skills but also aligns their communication with their prospects' unconscious motivations.

Join us as Steven explains NLP, how it can help individuals and businesses achieve excellence, and the unique approach he takes in his sales training programs. He discusses the importance of mindset, effective communication, and understanding clients' unconscious motivations to drive sales success.

Discover Steven's journey into the world of NLP, its impact on his clients across various industries, and the common mistakes marketers make in their campaigns. Whether you're an entrepreneur, a sales professional, or simply curious about NLP, this episode is packed with valuable information and practical tips.

Don't forget to subscribe for more episodes focused on entrepreneurship, management, and financial success!

Key Topics:

• What is Neuro Linguistic Programming (NLP)?
• The importance of mindset in sales
• Common mistakes in marketing communication
• Steven's journey and experiences in NLP
• Overview of Steven's sales training program

LINKS

• Follow Steven on LinkedIn
• Steven's Website: Ethridge.com
• Follow Kyle on LinkedIn

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