Understanding yourself is sometimes the most sophisticated way to avoid changing. This week I spent days avoiding a task that takes ten seconds. Instead of digging into why, I shortened the path until the resistance had nothing left to block.

Episode 11 is about the two roads you can take when you are stuck: understand yourself, or route around yourself. New episodes Wednesdays.

makeitinevitable.co

Two days before I recorded Episode 09, someone tried to sell me a thousand fake Instagram followers for twenty-nine dollars.

The email had my brand name, my handle, and the line that made me stop: "Now you have 24 followers. Maybe you are interested."

I almost deleted it. I sat with it instead, and Episode 10 is what came out of that.

I walk through the math of fake follower pricing, why my account is exactly the target market, what the offer would have cost me, and the truth I didn't put in Episode 09: there is no neutral position. The grift was already on me. Before I sat down to talk about building a personal brand slowly and honestly, the shortcut had been priced and someone had decided I might buy.

I'm keeping my 26. I will earn the 27.

Make It Inevitable is a podcast about closing the gap between who you are and who you are becoming. New episodes Wednesdays.

makeitinevitable.co

@makeitinevitable.co

I have 24 followers on Instagram. I have been paid to grow other people's brands for years. Those two sentences should not be allowed to coexist. They do.

This episode is the why.

I am the COO of a marketing agency. One of our clients added roughly a million dollars in revenue this year, half of it from a single outreach motion I built and ran. Another action we made on their behalf saved them around 400,000 dollars they were about to spend in the wrong direction. I know exactly how to make a number get bigger fast. I know which levers move it. I have moved them, for other people, for a living.

I am not pulling those levers on my own account. This episode is why.

I walk through the cheap tactics I am deliberately not using, the standard I am holding my own brand to, what to do with the bad weeks that show up anyway, and the five things I want you to take with you if you are building anything publicly right now.

If you have ever done something messy and slow because the alternative would be a lie, this episode is for you.

• Instagram: @makeitinevitable.co
• Website: makeitinevitable.co

The week after I came home from Illinois, the night before my husband's new job, and why the quiet weeks are the real test, not the crisis ones. Receipts on both sides.

A long trip to Illinois, the Saturday I named the failure, and what a dirty water bottle taught me about which of my habits are actually mine. The Gap Audit, applied to travel.

makeitinevitable.co

The line my husband said while we were planning the year, why optimism is the wrong word for what I actually have, and the three questions for finding your own track record.

Free Gap Audit at:

Episode 05: The Gap That Closed.The fitness gap I almost missed because I was too busy looking at everything still broken. What actually changed (it was not motivation). And the closed-gap question you should be asking yourself. Free Gap Audit in bio.

https://makeitinevitable.co/

You've probably done this. Made a commitment, a real one, and broken it the same day.

This week I declared a no-spend week. By Monday night we were ordering burgers and shakes.

And when I actually looked at what happened, it wasn't a willpower problem. I made a financial commitment without changing a single thing about the week I was living in. No food prepped. Working late. Didn't even define what "essential" meant before I made the call.I said the words. I just didn't build anything around them.

In this episode I'm applying the Gap Audit framework to my own failure in real time, breaking down exactly why the commitment didn't survive contact with my actual day, what the pots argument had to do with it, and what I'm changing going into next week.

If you've ever wondered why you keep making the same commitment and getting the same result, this one is for you.