Understanding yourself is sometimes the most sophisticated way to avoid changing. This week I spent days avoiding a task that takes ten seconds. Instead of digging into why, I shortened the path until the resistance had nothing left to block.

Episode 11 is about the two roads you can take when you are stuck: understand yourself, or route around yourself. New episodes Wednesdays.

makeitinevitable.co

Two days before I recorded Episode 09, someone tried to sell me a thousand fake Instagram followers for twenty-nine dollars.

The email had my brand name, my handle, and the line that made me stop: "Now you have 24 followers. Maybe you are interested."

I almost deleted it. I sat with it instead, and Episode 10 is what came out of that.

I walk through the math of fake follower pricing, why my account is exactly the target market, what the offer would have cost me, and the truth I didn't put in Episode 09: there is no neutral position. The grift was already on me. Before I sat down to talk about building a personal brand slowly and honestly, the shortcut had been priced and someone had decided I might buy.

I'm keeping my 26. I will earn the 27.

Make It Inevitable is a podcast about closing the gap between who you are and who you are becoming. New episodes Wednesdays.

makeitinevitable.co

@makeitinevitable.co

I have 24 followers on Instagram. I have been paid to grow other people's brands for years. Those two sentences should not be allowed to coexist. They do.

This episode is the why.

I am the COO of a marketing agency. One of our clients added roughly a million dollars in revenue this year, half of it from a single outreach motion I built and ran. Another action we made on their behalf saved them around 400,000 dollars they were about to spend in the wrong direction. I know exactly how to make a number get bigger fast. I know which levers move it. I have moved them, for other people, for a living.

I am not pulling those levers on my own account. This episode is why.

I walk through the cheap tactics I am deliberately not using, the standard I am holding my own brand to, what to do with the bad weeks that show up anyway, and the five things I want you to take with you if you are building anything publicly right now.

If you have ever done something messy and slow because the alternative would be a lie, this episode is for you.

• Instagram: @makeitinevitable.co
• Website: makeitinevitable.co