Episode 09: I Run Marketing for a Living. My Own Brand Has 24 Followers.
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I have 24 followers on Instagram. I have been paid to grow other people's brands for years. Those two sentences should not be allowed to coexist. They do.
This episode is the why.
I am the COO of a marketing agency. One of our clients added roughly a million dollars in revenue this year, half of it from a single outreach motion I built and ran. Another action we made on their behalf saved them around 400,000 dollars they were about to spend in the wrong direction. I know exactly how to make a number get bigger fast. I know which levers move it. I have moved them, for other people, for a living.
I am not pulling those levers on my own account. This episode is why.
I walk through the cheap tactics I am deliberately not using, the standard I am holding my own brand to, what to do with the bad weeks that show up anyway, and the five things I want you to take with you if you are building anything publicly right now.
If you have ever done something messy and slow because the alternative would be a lie, this episode is for you.
- Instagram: @makeitinevitable.co
- Website: makeitinevitable.co