Jacob Lawson transformed from an offshore oil worker to founding a thriving commercial flooring enterprise focused on making life extraordinary. His journey from starting with a "Home Depot card and a prayer" to scaling a multi-million dollar operation demonstrates how strategic business decisions and personal development create sustainable success.

• Built a flooring business specializing in polished concrete and epoxy coatings with a 90-10 commercial to residential ratio
• Developed a personal brand and philosophy around "making life extraordinary" based on four pillars: health, wealth, relationships, and purpose
• Made a strategic pivot from residential to commercial work after 15 years to specialize rather than remain a "jack of all trades"
• Emphasizes the importance of knowing your numbers and pricing based on your cost structure, not competitors
• Explains that commercial work requires strong cash reserves with typical payment terms of 60-90 days
• Built a team of 23 people with core members who have stayed 15-20 years
• Identifies his "superpower" as the ability to carry stress mentally without letting it weigh him down physically
• Has a five-year goal of growing to a $20 million company before potentially selling

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
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