In early August, OpenAI hosted dozens of lifestyle creators at an upstate New York resort for a weekend they called Summer Club. There was beekeeping. There were farm-to-table dinners. And in between, there were sessions on how to use ChatGPT. The ensuing backlash was swift, especially against the female influencers.

But the money pouring into AI marketing goes far beyond a luxury brand trip. Tech billionaires and super PACs are spending millions to quietly flood your social media feeds. Some have paid influencers for undisclosed deals pushing AI-positive and anti-China messaging. Others have gone so far as to fund radical anti-AI meme accounts that threaten their own CEOs, all to make their critics look unhinged.

Tech and culture journalist Taylor Lorenz has spent more than a decade reporting on online creators. She’s been following the dark money behind these co-ordinated campaigns to buy up digital influence and shift the public debate around AI.

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For years, the debate about AI was mostly about what it could do, whether it could write, make convincing art, or beat us at our own games.

The questions now are older and harder. What makes us human? How do we find meaning? If a machine can do more of the things we thought made humans special, where does that leave us? These aren’t new questions, but rapid advances in AI have made them feel a lot more urgent. Even Pope Leo XIV chose artificial intelligence as the subject of his first encyclical.

Greg Epstein, the humanist chaplain at Harvard and MIT and author of Tech Agnostic, has been asking these questions long before the machines showed up. He argues that we’re living in a moment with too much certainty, and that the most useful thing we could embrace right now might be doubt.

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When Demis Hassabis co-founded DeepMind in 2010, his mission was simple: solve intelligence, then use it to solve everything else. What began as a scientific quest would eventually become a fierce global AI race.

Today, DeepMind is owned by Google and is one of the world’s leading AI labs. Journalist and author Sebastian Mallaby spent years interviewing Hassabis, his collaborators, rivals and critics for his new book, The Infinity Machine. It tells the story of the remarkably small group of people who shaped modern AI.

When we recorded this conversation, Hassabis was still CEO of DeepMind, caught between the science he wanted to pursue and the commercial race Google needed him to run. Hours later, he announced he was stepping down as CEO to become Alphabet’s (Google’s parent company) chief scientist.

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