Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.

This one is different.

I sat down with my friend Greg Bilzerian for a long-form, real conversation about MSPs, private equity, growth, exits, and what business owners are actually thinking.

Greg has a unique background. He started in TV journalism, moved into consulting and AWS, and now works with a private equity group focused on acquiring and growing businesses. He talks to business owners every single day. That perspective is powerful.

We break down:

What private equity actually looks for in MSPs

Why recurring revenue makes MSPs so attractive

The biggest mistakes MSP owners make before selling

What happens after you sell

Why some acquisitions go wrong

The ethics of PE and innovation

How MSPs can become true strategic partners

This is longer than my normal content. It is meant to feel like you are sitting at the table with us.

Heads up: the camera overheated near the end. I was running it on a dummy battery and I am still learning. The video cuts out, but I saved the full audio through my mixer.

The complete episode is available on the MSP Heroes Podcast. If you want the full conversation, grab the audio version in the link below.

If you are an MSP owner thinking about growth, exit, or long-term strategy, this is worth your time.

Enjoy the show.

How long does it really take to close your first MSP client? The answer is not what most people want to hear. In this video, I break down the real factors that decide whether you land your first managed services client in 30 to 90 days or struggle for a year or more. We talk about target market clarity, pricing confidence, your website, your offer, prospecting activity, sales skills, and consistency. If you are starting an MSP or trying to get your first managed IT contract, this will help you figure out what is actually slowing you down and what to fix right now.