In this interview, I sit down with Dan Tims and Benjamin Stark from Carbon Systems to talk about the MSP industry, hardware procurement, and what makes them different from other vendors.

We cover:

Why Carbon Systems is built for MSPs by MSPs

How Carbon Connect changes procurement forever

What makes their support top-tier

Tips for MSP owners looking to grow

Why vendor partnerships matter more than ever

Most MSPs fail not because of bad pricing or the wrong tools — but because they never land their first client. In this video, I’ll show you the exact steps you need to take to get your first MSP customer and start growing your business with confidence.

You’ll learn:

How to define your ideal customer (ICP)

What services to offer as a brand-new MSP

Where to find your first clients (networking, cold calling, meetups, and more)

How to run the first sales meeting without feeling lost

The simple way to close your first deal

Are you tired of running webinars that nobody shows up to… or worse, that don’t generate leads? In this video, I’ll show you exactly how to design a webinar that converts for MSPs.

You’ll learn:

How to pick a killer topic and target the right audience

The proven structure to keep attention and drive conversions

Engagement hacks to stop people from zoning out

The right way to add a call-to-action without being pushy

Promotion and follow-up strategies that actually land clients

I’ll even share the secret sauce MSPs are using to re-engage dead leads and turn them into paying customers.

Are you an MSP trying to serve every business out there? That’s probably why you’re leaving money on the table. In this video, Harrison Baron from Growth Generators breaks down exactly how to choose the right niche for your MSP so you can charge more, work with clients you love, and become the go-to expert in your industry.

You’ll learn:

Why niching works for MSPs

The types of niches you can choose (industry, compliance, technology, size)

How to identify your dream client with a buyer persona

How to package and market your services to dominate your chosen niche

Common mistakes to avoid when niching your MSP

Whether you’re a startup MSP or an established provider, niching can help you grow your revenue, improve retention, and make marketing effortless.

Selling to larger SMBs isn’t just “more of the same” — it’s a completely different game. In this video, I break down why selling to bigger SMBs (think 100+ employees) is nothing like selling to smaller companies, and exactly how to win those bigger, longer-term deals.

You’ll learn:

The key differences between small and large SMB buying processes

The traps most MSPs and salespeople fall into

My proven framework for mapping the buying committee, building trust, and closing bigger deals

A real-world example of landing a large SMB client

If you’re an MSP owner, salesperson, or marketer looking to level up your sales strategy, this is your blueprint for bigger contracts, longer relationships, and more predictable growth.



Thinking about using webinars to get more MSP leads? The answer is… kinda. In this video, I break down why most MSP webinars fail and how to make them actually work for your business.

Too many MSPs run webinars using generic vendor PowerPoints that sell the vendor’s product instead of their own services. If you want to turn webinars into a real lead-generation tool, you need to focus on your audience’s problems, your solutions, and your brand.

I’ll share what makes webinars work for MSPs, the most common mistakes to avoid, and a simple strategy you can use to turn attendees into paying clients.

Are your cold leads ghosting you? Is your MSP sales process all over the place?

In this video, I walk you through the Advanced MSP Sales Funnel — the exact process you should be using to turn cold contacts into long-term clients. Most MSPs get stuck at the top of the funnel… or forget the middle completely. I’ll show you how to fix that.

Are Carbon Systems really worth the hype for MSPs?

In this video, I give you the raw, unfiltered truth about the Carbon Systems workstation I received. No fluff. No scripts. They sent me this machine under one condition: I say exactly what I think. And that's exactly what I'm doing.