MARKENFELD PODCAST | ON POINT WITH NADINE HOHLFELD (FOUNDER, OWNER & BRAND CONSULTANT MARKENFELD)
2025/02/09
再生時間： 8 分
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MARKENFELD PODCAST | ON POINT WITH NADINE HOHLFELD (FOUNDER, OWNER & BRAND CONSULTANT MARKENFELD)

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MARKENFELD PODCAST | ON STRONG BRAND CODES Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption.
With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services without loosing their own identity.
(Nadine Hohlfeld |MARKENFELD | NADINE HOHLFELD)
#brandinsights#brandstrategy#branddesign

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あらすじ・解説

MARKENFELD PODCAST | ON STRONG BRAND CODES Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption.

With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services without loosing their own identity.

(Nadine Hohlfeld |MARKENFELD | NADINE HOHLFELD)

#brandinsights#brandstrategy#branddesign

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