『Luxury of Opinion』のカバーアート

Luxury of Opinion

Luxury of Opinion

著者： INTERGALACTIC SAUSAGE SHOP
無料で聴く

このコンテンツについて

 Written by a band of seasoned consultants, entrepreneurs, creatives and industry executives, Luxury of Opinion dives into novel ideas and terrible mistakes in brand and corporate strategy and morally dubious actions that turn out to be business savvy – those can offer insights too. Our goal is to produce insightful snack-size episodes that leave listeners informed, entertained, and pondering the future of innovation.Copyright 2025 Intergalactic Sausage Shop. All rights reserved. マーケティング マーケティング・セールス 経済学
エピソード
  • Bain Report: The Business of Luxury in Shift

    Bain Report: The Business of Luxury in Shift
    2025/03/01

    Bain annual luxury report: in 2 years (2022–2024) the global market lost about 12.5% of customers, shrinking 400m to ~350m.

    50%+ of consumers say luxury brands are overpriced. But it's not just about the price, there's disconnection from brand essence, limited personalisation and conservative product focus.

    https://shorturl.at/IdwsF
    続きを読む 一部表示
    4 分
  • Generic luxury is dead – why it pays to have a personality

    Generic luxury is dead – why it pays to have a personality
    2025/02/26

    The intersection of technology and brand strategy is the key differentiator in today's market.

    A luxury fashion platform that spent millions on AI, saw customer engagement decline 23% because the technology felt completely disconnected from their brand identity.

    Luxury brands that align their technology with their core identity see a 56% increase in customer lifetime value. It's not just about having the latest tech, it's about using it meaningfully.
    続きを読む 一部表示
    6 分
  • Why Brunello Cucinelli grows 12% when Gucci shrinks by 25%

    Why Brunello Cucinelli grows 12% when Gucci shrinks by 25%
    2025/01/27

    Our inaugural episode examines the commonalities of the very few 2024 luxury fashion winners amidst otherwise disastrous financial results.

    The rate of revenue growth expected by the market is extremely difficult to achieve. Price increases worked for a while, but by now even the wealthy got tired of being milked. What could the purveyors of luxury do next?

    Deck referenced: https://bit.ly/LuxuryOfOpinion
    続きを読む 一部表示
    21 分

Luxury of Opinionに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。