It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?
You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.
Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.
Show Notes
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Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand.
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