In this two part episode, Leigh Campbell chats with fashion whisperer Lucinda Pikkat about what really makes brands "cool"! With 15 years in PR and trend forecasting (and a cult TikTok following hanging on her brand advice), Lucinda breaks down why some Aussie labels thrive while others face-plant into irrelevance.

From the resurrection of iconic Y2K brands, to why New Balance went from daggy dad shoes to must-haves, they unpack how cultural relevancy, brand identity, and a dash of rule-breaking create that coveted cool factor. Plus, Leigh loved chatting with Lucinda so much that we just had to ask her back for next weeks episode!

Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.

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CREDITS:

Host: Leigh Campbell

Guest: Lucinda Pikkat

Producer: Mollie Harwood & Ella Maitland

Audio Producer: Lu Hill

Video Producer: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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