Lorde's Emotional Ultrasound World Tour: From Catharsis to Coming Full Circle
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Lorde’s week has been defined by the sold-out Ultrasound World Tour, which is currently promoting her newest studio album Virgin. She hit St. Louis at the Chaifetz Arena on October 9, with crowds moved by the raw emotion in her setlist as well as her calculated choreography and expressive dance ensemble, all meticulously designed to evoke the stripped-down aesthetic of Virgin. According to The University News, each performance moment felt choreographed to match the underlying emotional themes of her songs, with audience attire echoing album art and minimalist fashion, an aesthetic that’s become her signature in this era.
Fast-forward to October 18, and the tour landed for a one-night-only stop at Los Angeles’ Kia Forum, selling out and drawing veterans and fresh fans alike who crowded for nostalgia and insight. Lorde then marked a personal milestone at Berkeley’s Greek Theatre on October 19, with the SF Chronicle reporting that she specifically requested to perform there to revisit her first-ever US stage from over a decade ago—a “passion situation,” as she put it. The Greek’s performance put sincerity over spectacle, with Lorde donning a simple blue T-shirt and jeans which she later replaced with baby blue Calvin Klein underwear and taped chest, a performance choice she’s linked to exploring gender identity.
The Berkeley performance was not without subtle headline moments. SF Chronicle notes Lorde performed her 2013 hit “Team” under lights that bathed the crowd in red, green, and white—colors of the Palestinian flag—though she stopped short of explicit political commentary, a marked shift from prior shows where she has been more outspoken. Fans reported tears and catharsis, with many connecting her setlist’s coming-of-age themes to their own emotional journeys. Riff Magazine quotes Lorde reflecting on the transformative nature of her career: “If I'm lucky, a song stops being mine and starts to belong to you,” capturing the mood of reciprocity she’s fostered on tour.
On social media, footage has gone viral of her and Charli XCX dancing together on stage, amplifying buzz and connecting her performances to the wider female pop community. The Faze further captures her personal reflections mid-show: “the older I get, I think it’s really important to come full circle with certain moments of life,” as she discusses feeling curiosity and openness at this point in her career.
No major business deals or new social media controversies have surfaced directly tied to Lorde this week, but commentary about shifts in the music industry from industry insiders like Matt Pincus—who helped sign Lorde in her early career—suggests artists like her are navigating a “financialized” landscape that could impact creative freedom and career autonomy going forward, according to Billboard’s On the Record podcast.
In summary, Lorde’s past few days have been less about viral drama and more about reflection, emotional reconnection, and a celebration of artistic growth, all while reinforcing her influence on the current pop generation. Her concert headlines are already resonating as significant long-term moments in her biography.
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