『Local Marketing School』のカバーアート

Local Marketing School

Local Marketing School

著者： Local Marketing School
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 Welcome to the Local Marketing School podcast, your go-to resource for hyperlocal marketing strategies. Join host, Emily Steele, CEO and Co-founder of Hummingbirds, and her guests to learn the most effective ways to drive brand awareness and sales using localized strategies. Tune in to keep your finger on the pulse of what's working in local marketing today!Local Marketing School マーケティング マーケティング・セールス 経済学
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  • #30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People

    #30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People
    2024/12/19
    In this episode of Local Marketing School, Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People's recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores. Alyzeh shares such valuable insights for CPG founders about knowing their audience, being open to feedback, and the importance of iteration in product development! TUNE IN FOR TOPICS LIKE: 2:30 Journey to founding Peepal People 5:25 Creating a unique low-sodium hot sauce with South Asian influences 7:52 Proving out product market fit before going full-time with Peepal People 11:27 Strategic decisions and key milestones in the rebranding process 14:18 Leveraging design expertise to create a distinctive and memorable brand identity in a competitive CPG market 16:56 Creating an intentional brand experience by incorporating storytelling 19:14 Moving from DTC to retail 24:18 Day in the life of a hot sauce founder 25:18 Advice for emerging CPG founders 26:48 What’s next for Peepal People Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Alyzeh's episode: #8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Alyzeh: LinkedIn Find Peepal People: Website | Instagram Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
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    28 分
  • #29: Reaching Consumers at the Right Moment With Strategic Product Sampling | Laurel Rundle, AHA Marketing

    #29: Reaching Consumers at the Right Moment With Strategic Product Sampling | Laurel Rundle, AHA Marketing
    2024/12/12
    In this episode of Local Marketing School, Emily Steele chats with Laurel Rundle, founder of AHA Marketing, all about effective sampling programs for brands, big and small. Since 2011, AHA Marketing has specialized in connecting brands with consumers through trusted professional channels. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chatted about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touched on key factors to consider when building out your own sampling program. A great episode for established brands and emerging companies looking to implement effective sampling programs! TUNE IN FOR TOPICS LIKE: 2:32 The journey of building AHA Marketing from the ground up 3:57 Core functions and value proposition of product sampling 7:51 Expert recommendations for brands new to product sampling 10:08 Evolution and transformation of the sampling industry over ten years 12:25 Industry-specific strategies: Sampling across retail, healthcare, and consumer sectors 16:57 Defining success with your sampling initiatives 19:28 Strategic brand partnerships: Creating successful partner programs 21:53 Building and leveraging networks of professional and everyday influencers 23:48 Essential guide for emerging brands entering the sampling space 28:01 What’s next for AHA Marketing Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Laurel's episode: #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective #28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Laurel: LinkedIn Find AHA Marketing: LinkedIn | Website | Instagram Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
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    29 分
  • #28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper

    #28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper
    2024/12/05
    In this episode of Local Marketing School, Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story and foundation can lead to retail success. Caroline also discusses the necessity of maintaining both e-commerce and retail presence, treating them as connected but distinct strategies. A great listen for CPG brands looking to establish and grow their retail presence in 2025 and beyond! TUNE IN FOR TOPICS LIKE: 02:02 Caroline shares her entrepreneurial journey and founding of Product and Prosper 04:32 Common challenges preventing brands from maintaining retail shelf presence 08:46 Three common misconceptions about retail expansion debunked 13:26 Essential components for building a strong retail brand identity 16:49 Understanding the three critical phases of CPG brand data analysis 21:31 Strategies for optimizing both e-commerce and retail channels 24:00 Case study: PAKTLI's successful transition from farmers markets to retail 27:03 Partnership opportunities with Product and Prosper 29:08 Future initiatives and growth plans for Product & Prosper Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Caroline’s episode: #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Caroline & Product and Prosper: LinkedIn | Website Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
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    30 分

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