How does one of America’s most well-known churches keep innovating in a digital age?
In this Church3.0 conversation, Liz Schauer — Marketing, Communications & Digital Director at Willow Creek Community Church — shares how her team is transforming digital strategy, creative communication, and online engagement to reach people where they are.

From building digital systems that serve the mission to aligning staff culture around communication clarity, Liz opens up about what it takes to lead innovation inside a large church. This episode is packed with insights on digital engagement, storytelling, and how Willow Creek is adapting to meet a post-pandemic world that’s still hungry for connection and hope.

What You’ll Learn
💡 Digital Ministry Framework: How Willow Creek structures its digital communication strategy.
🎯 Mission-Driven Marketing: Aligning creative teams around church purpose and values.
🧠 Team Leadership: Leading creative teams through clarity, trust, and collaboration.
🌎 Online Engagement: What’s working for reaching new audiences beyond the walls.
📱 Tech & Tools: How Willow Creek approaches digital platforms and innovation.
🕊️ Faith in Communication: Keeping the heart of the Gospel central in every medium.

🔗 Learn more about Willow Creek Community Church: https://www.willowcreek.org
🔗 Connect with Liz Schauer on LinkedIn: https://www.linkedin.com/in/lizschauer/

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