『Live & Linking #67 with Louise McGuill』のカバーアート

Live & Linking #67 with Louise McGuill

Live & Linking #67 with Louise McGuill

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 Email Marketing Made Simple – with Louise McGuillEmail marketing might just be the most powerful tool you’re not using properly.In this episode, I’m joined by email strategist and inbox relationship builder Louise McGuill to explore how email can work hand-in-hand with LinkedIn to grow your business, build trust, and turn subscribers into superfans. If you’ve ever stared at a blank email draft thinking, “What do I even say?” – this one’s for you.We dive into:Why you need email alongside your social media strategyHow to write emails that people actually look forward to openingThe truth about newsletters (and why they’re not what you think)What to send, how often to send it, and how not to annoy your listWhat makes a great lead magnet—and why it must lead somewhereThe mindset shift that helps you embrace email without feeling “salesy”Guest Introduction Louise McGuill – Email marketing specialist helping business owners simplify and humanise their email strategy. Louise supports clients with list growth, automations, and turning inbox conversations into meaningful business growth.Key Discussion PointsThe importance of owning your audience vs. relying on algorithmsHow to create a regular email habit (even if you’ve got a tiny list)What makes people actually open your emailsHow frequency impacts visibility (hint: monthly isn’t enough)Automations, lead magnets, landing pages—explained simplyWhy sales messages don’t have to feel ickyKey TakeawaysEmail isn’t about tech—it’s about trustYou don’t need a big list to get startedA strong lead magnet should solve a specific problem and lead to a paid offerAim for at least one email a week—12 emails a year won’t move the needleAdd subtle sales nudges to most emails (think PS, not pressure)Emotion-led storytelling connects more than polished perfectionGuest Name: Louise McGuill Email: louise@louisemcopy.com LinkedIn: https://www.linkedin.com/in/louise-mcguill-word-tamer/ Lead Magnet: 6 Steps to Email Success – https://subscribepage.io/hcIFmTAbout Louise: Louise McGuill is an email copywriter, trainer, and teacher on a mission to simplify emails, lead magnets, and automations for small service-based business owners. With a background in education spanning 17 years—from class teacher to senior assistant head—Louise brings a natural gift for helping others grow in confidence and clarity.She supports business owners who feel overwhelmed by email marketing by breaking it down into doable, effective steps. Her signature 12-week hybrid programme takes clients from email uncertainty to having:A lead magnet that attracts and retains attentionAn automation sequence that builds connection and drives actionA strong understanding of their ideal clientLouise's approach is all about removing the stress and confusion from email marketing and helping hardworking entrepreneurs build real relationships, rapport, and leads—on autopilot.You can view the full YouTube episode HEREConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubFree LinkedIn™️ Profile ReviewI offer a free LinkedIn™️ profile reviewIt will give you some pointers to make your profile POP and more importantly help you stand out.How it works1 Sign up for my Monday Nudge2 I'll do the review and send it to you as a short video3 Every Monday you will get a nudge with 5 ideas for Content CreationWhy I do this1 Help more people stand out on LinkedIn™️ 2 It showcases my expertise3 It helps me learn even more and gain more experience with creating videoHere's the linkhttps://just.15mins.day/f/free-profile-review

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