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  • Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change

    Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change
    2025/06/13
    Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation.
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    7 分
  • Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

    Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations
    2025/06/12
    In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.
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    7 分
  • Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care

    Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care
    2025/05/21
    Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.
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    8 分
  • Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand

    Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand
    2025/05/12
    Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer telehealth providers. If you’re navigating the next phase of digital health, Andy’s insights will help you rethink your strategy.
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    9 分
  • Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy

    Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy
    2025/04/17
    On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening. Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ
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    8 分
  • Season 2: Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword

    Season 2: Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword
    2025/04/04
    Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk approach to personalization—and explains how healthcare organizations can start small and scale their strategies effectively. If you’re looking to make personalization a reality in your health system, this episode is packed with actionable insights.
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    9 分
  • Season 2, Episode 2: Beyond the Digital Front Door

    Season 2, Episode 2: Beyond the Digital Front Door
    2025/03/19
    Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
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    7 分
  • Season 2, Episode 1: Unlocking the Power of Audio Marketing

    Season 2, Episode 1: Unlocking the Power of Audio Marketing
    2025/03/06
    Anna Clement Explores Digital Audio's Untapped Potential in Healthcare In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital audio presents, the shift from traditional radio to hyper-personalized streaming content, and how healthcare organizations can leverage AI-driven targeting and dynamic ad insertions to connect with audiences in a more engaging way. If you’ve overlooked audio as a marketing channel, this episode will change your perspective.
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    9 分