Liquid Death's $700M Valuation: Viral Marketing, Celebs, and Sustainable Hydration
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Liquid Death's $700M Valuation: Viral Marketing, Celebs, and Sustainable Hydration
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Liquid Death has spent the past week confirming yet again that it thrives in the intersection of bold entertainment and savvy business maneuvers. The biggest headline is the company’s fresh $700 million valuation following a recent Series D fundraising round led by Science Inc., with celebrity backers and major partners like Live Nation and Hinge Capital in the mix. Dot.LA reports that investors consider Liquid Death potentially the fastest-growing non-alcoholic beverage brand of all time, far outpacing Monster and Celsius to reach retail success in only three years. CEO Mike Cessario credits this momentum to a marketing approach that blends viral entertainment with health and sustainability, noting case sales skyrocketing at festivals and house parties while the brand sets a new standard for “cool” non-alcoholic drinks.
On the marketing front, Liquid Death’s taste for edge and humor continues to create buzz. The company’s “Kegs for Pregs” campaign starring Kylie Kelce, reported by AOL, landed just days ago—a hilarious ad showing Kelce and fellow expectant moms chugging water from limited-edition Liquid Death kegs, turning hydration into a rowdy bar scene where “drinking for two” has never looked this stylish. Only a few hundred of these $20 mini-kegs exist, triggering the kind of scarcity-driven hype that Shopify says is central to Liquid Death’s business strategy in 2025. The company regularly leverages limited drops, like its Deathberry Inferno sparkling water, using scarcity and exclusivity to create premium sales moments and viral social chatter.
Another campaign grabbing headlines is the “Silence of the Cell” parody, a cross-promotion with Boost Mobile, highlighted on Threads. It’s the latest irreverent cross-brand moment, underscoring how Liquid Death keeps its social content ever-entertaining and unpredictable. PRWeek also put the brand in its top five for September campaigns, courtesy of a wild collab with the cult film Spinal Tap—a move that fits perfectly with their tradition of turning negative reviews and even celebrity roasts into viral content. On Sked Social, Liquid Death’s social media manager detailed recent DMs from Khloé Kardashian and lauded how real-time conversation with fans, influencers, and celebrities drives continual engagement and new brand moments.
Meanwhile, WARC’s coverage from Cannes Lions featured Cessario reaffirming Liquid Death’s commitment to radical entertainment, arguing that confusing and surprising consumers is the key to beating industry giants. The brand’s emphasis remains on entertainment that’s “so good people will pay for it,” with creativity as a core business asset, even as they claim the fastest-growing status in Walmart and Whole Foods water categories.
On social media, fans and critics alike keep talking. Users on Threads praise the taste and call out quirky effects like unexpected acid reflux, while others celebrate influencer campaigns and limited drop events. The sustainability conversation persists—as dot.LA notes aluminum’s questionable environmental impact despite Liquid Death’s “death to plastic” branding. No major controversy has surfaced, but industry watchers continue speculating about whether the brand can truly disrupt the beverage world’s heavyweights. So far, the cool factor and cult status seem firmly intact, and for now, Liquid Death is enjoying its best moment yet.
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This content was created in partnership and with the help of Artificial Intelligence AI
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