NOTES

• Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills.
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

Should you stop using LinkedIn Conversation Ads? After months of testing across multiple high-spend accounts, the answer may surprise you. In this episode of The LinkedIn Ad Show, AJ Wilcox shares compelling evidence that LinkedIn Message Ads are consistently outperforming Conversation Ads—delivering dramatically higher open rates and, in many cases, cutting cost per conversion in half. AJ walks through the data, the experiments, LinkedIn's explanations, and why he believes marketers should rethink their sponsored messaging strategy until the platform addresses the issue. If you're investing in LinkedIn Ads, then this episode is for you.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 169

NOTES

• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 170

NOTES

• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 168