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In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down a major LinkedIn Ads targeting change that's been causing advertisers to receive leads and engagement from people who don't match their company size or ABM targeting criteria. He explains how LinkedIn's new "fuzzy matching" behavior works, why it may be expanding the platform's ad inventory at advertisers' expense, and how it can lead to wasted spend and higher costs per qualified lead. AJ also shares a practical way to check whether your accounts are affected and what advertisers can ask LinkedIn to do about it, including giving them the option to opt out of fuzzy matching.

For the full show transcript, see the show notes page here: Episode 174.

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• Kiin — LinkedIn Ads MCP for reporting

• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.

• Subscribe/Rate/Review

• Contact us with any questions, suggestions, or corrections!

• Resty Concepcion podcast and video editor that we love!

In this episode of The LinkedIn Ads Show, AJ Wilcox dives into how AI is transforming LinkedIn Ads: from the good, to the bad, to the genuinely useful. He breaks down LinkedIn's new AI features like Draft with AI, Brand Kit, predictive audiences, and auto-targeting, explaining which tools are worth using and which ones deserve caution. AJ also shares how his team is using AI behind the scenes to build custom reporting systems, automate ABM list processing, and dramatically reduce manual work. Plus, he covers several new LinkedIn Ads updates, including personalized Message Ad subject lines, Lead Gen Forms for Thought Leader Ads, and practical AI workflows that can save advertisers hours every week.

For the full show transcript, see the show notes page here: Episode 173.

NOTES

• Kevin Dietz on LinkedIn
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!
• Resty Concepcion podcast and video editor that we love!

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down one of LinkedIn's most misunderstood campaign objectives: Website Conversions. While it sounds like the obvious choice for driving leads, AJ explains why the objective often underperforms unless your campaigns are generating significant conversion volume. You'll learn why LinkedIn recommends at least 50 conversions per week, why the objective typically costs $1–2 more per click than Website Visits, and when it's actually worth testing. AJ also shares a simple head-to-head testing framework to compare Website Conversions against Website Visits, plus practical insights into LinkedIn's bidding system and which clicks you're actually paying for.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 172