Show Resources

• Jenn Moy's LinkedIn profile - follow and connect!
• Jackie Morris' LinkedIn profile - follow and connect!
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn’s Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn’s unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you’re ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won’t want to miss this conversation.

Transcript

For the full show transcript, see the show notes page here: Episode 165

Show Resources

• Coupon Code to save money on Shape.io: B2
• Bidding/Budgeting Episode
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Struggling to keep your LinkedIn Ads budget on track all month long? You’re not alone—this week on The LinkedIn Ads Show, host AJ Wilcox dives deep into the tricky world of pacing your ad spend. From the pitfalls of daily budgets and lifetime caps to the tools and strategies that actually work, this episode is packed with expert insights to help you avoid overspending and take full control of your LinkedIn Ads campaigns. Whether you’re managing budgets manually or looking for automation that actually delivers, you won’t want to miss this one.

Show Transcript

For the full show transcript, see the show notes page here: Episode 164

Show Resources

• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into one of the platform’s most powerful — and misunderstood — targeting facets: company size. Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all. Whether you're going after SMBs or enterprises, you'll discover practical strategies (including a game-changing micro-segmentation tip) to make sure your ads reach the right audience — and avoid costly mistakes.

Transcript

For the full show transcript, see the show notes page here: Episode 163