『Lilly vs Novo - "The Trillion Dollar Shot: Big Pharma's War for America's Waistline"』のカバーアート

Lilly vs Novo - "The Trillion Dollar Shot: Big Pharma's War for America's Waistline"

Lilly vs Novo - "The Trillion Dollar Shot: Big Pharma's War for America's Waistline"

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 When Danish pharmaceutical giant Novo Nordisk accidentally discovered that their diabetes drug caused dramatic weight loss, they triggered the most expensive corporate war in pharma history. Eli Lilly, caught flat-footed, launched a brutal counterattack: poaching scientists with million-dollar bribes, sabotaging supply chains, and racing to build $9 billion manufacturing fortresses. From celebrity endorsement battles to bugged apartments, from Swiss airport deal-making to construction site warfare, Marcus Reid reveals how two century-old companies turned America's desperation to be thin into a trillion-dollar battlefield. Featuring corporate espionage, patient shortages, and the birth of Big Pharma's forever war.

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