What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 years of experience teaching professionals across industries, Andrea reveals how embracing failure, rejection, and the word “no” can become the fastest path to success. Discover the mindset shift that transformed sales, confidence, and results for thousands worldwide.

Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.

In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards, and experience with Deloitte, Honeywell, and Siemens, Swapnil shares how smart lighting, long-range mesh networking, and purpose-driven technology can naturally connect people to their environment.

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.

From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry. Discover how intuition, experience, and customer-first thinking shaped every frame of his success.

Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all strategies, and how passion, data, and client care fuel long-term success.

Whether you're a business owner, marketer, or creative thinker, this is your roadmap to performance-driven growth.

Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153, our guest brings unmatched expertise and insight.

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.