Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual developer is meaningless if team workflows and PR reviews stay completely unchanged.

On the MarsBased podcast, Àlex Rodríguez Bacardit joins Sven Peters, AI Evangelist at Atlassian, to tackle why most corporate AI implementations fail. Since every company has access to the exact same underlying LLMs, your true competitive edge relies on internal context, documentation, and codebase history, not simply upgrading to newer models.

They explore how active leadership usage makes engineering teams four times more likely to adopt AI long-term, while highlighting how Atlassian measures genuine DevX impact instead of tracking wasted token budgets.

Follow Sven Peters on LinkedIn: https://www.linkedin.com/in/svenpeters73/

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building software agencies, navigating career shifts, and managing team dynamics.

Adarsh shares the story behind firing a high-profile client who was verbally abusing his team, the panic of dropping a production database on Heroku, and how applying systems thinking changes how you look at code, sales, and business operations. They also touch on how AI and vibe coding are reshaping agency pricing, the return of fixed-bid contracts, and why human trust remains the most critical asset in tech.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Operator joins the show to examine the seismic shift away from Google's Page 1 and into AI interfaces like ChatGPT, Claude, and Perplexity.

Together, they explore why customer decisions and conversions are now happening directly inside LLMs long before anyone visits your website, and why traditional SEO metrics fall apart in a probabilistic search landscape. Clemens shares practical insights on how to adapt your content so AI models actually cite your brand, why admitting what your product can't do actually builds trust with LLMs, and the dangerous "GEO hacks" currently being sold across the industry that you should stay far away from.

Hosted by Àlex Rodríguez Bacardit: https://www.linkedin.com/in/alexrodba/
Guest: Clemens Rychlik (Hello Operator): https://www.linkedin.com/in/clemensrychlik/

If you enjoyed the episode, make sure to subscribe to the channel, hit the like button, and let us know in the comments how your team is adapting to AI search!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the reality of earning technical credibility, the importance of European AI sovereignty, and why the "imposter syndrome" is a constant companion even for established experts. We also discuss the shifting landscape of tech hiring and the lessons learned from a six-figure technical mistake.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Welcome back to another episode of Building MarsBased, the series where we share the completely transparent reality of how we have built our development agency since 2014.

In this episode, we pull back the curtain on our 18-month journey of adopting Artificial Intelligence within our web and mobile development workflows. The rapid evolution of large language models has completely transformed the engineering landscape. However, finding a process that actually worked for a professional agency took a lot of trial, error, and strategic pivoting.

We structured our transition into three clear parts, starting with a Divergence Phase in early 2025. During this time, we went full throttle and let our 30-person team test every tool on the market, from Cursor and Replit to ChatGPT and Raycast AI. While this freedom was an incredible learning experience, it also led to widespread analysis paralysis and left us paying for costly, unused annual subscriptions for tools that the market deprecated just weeks later.

Everything changed when we entered our Convergence Phase in early 2026. We made the executive decision to standardize our entire tech stack around Claude Code and introduced a unified RPI (Research, Plan, Implement) methodology across all teams. By putting everyone on the exact same setup, we were finally able to benchmark quality and track results. This standardization triggered an immediate shift from minor marginal gains to a staggering 20% to 50% increase in developer productivity across our client projects.

Today, we are operating in a continuous Refinement Phase. Through our daily internal knowledge-sharing sessions called Martian Tapas, our team constantly tests the boundaries of our setup. We are optimizing token consumption with specialized plugins like Caveman and RTK, while simultaneously experimenting with local AI models to ensure our agency maintains long-term regional independence from US-centric, VC-subsidized platforms.

Watch the full episode to see exactly how we structured this rollout and how you can apply these professional frameworks to your own development team. If you have any specific questions about our infrastructure, drop a comment below and we might have our CTO, Xavi, break it down in a future video.

If you appreciate honest, data-driven insights into the business of software development, please Like, Subscribe, and Share this episode!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

The AI slop problem is getting worse. AI can crank out code, decks, and landing pages in minutes, but somehow everything starts to look exactly the same. That sameness is not just an aesthetic problem; it is a trust problem. I sit down with David Okuniev (Founder of Typeform and Supercut) to unpack what “taste” really means when anyone can one-shot a product, and why people still crave signals of real craft.

We also dive into the hidden cost of easy creation: from small-team dynamics to a "65 PR backlog," we discuss how AI shifts the bottleneck from writing code to building a harness for shipping safely.

Beyond the philosophy, we get practical about the future of async work. Supercut’s bet is that the winning Loom alternative is not just about recording your screen, it's about searchable transcripts, AI Q&A, and agentic workflows that turn a video into a document your team can act on immediately.

If you care about product design, reliability, and building honest software in the AI bubble, this conversation will sharpen your thinking.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

What is the real difference between a CTO and a VP of Engineering? How do you build a technical team from scratch in a non-tech company? In this Road to CTO episode of the MarsBased podcast, we sit down with Emma Burrows (Ex-Google, Ex-Stripe) to talk about her incredible career path.

From her time at Google to leading as CTO at Stripe Payments UK and her current jump into the founder world with Resonant, Emma shares the lessons learned at every stage of the journey.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

The tech landscape is shifting under our feet. In this episode of Life on Mars, our CEO Àlex Rodríguez Bacardit sits down with Linus Ekenstam to discuss the 100x era, a world where technology becomes 100x faster and cheaper every 6 to 12 months.

Linus breaks down why the ability to write code has moved from a competitive advantage to a basic commodity. He warns that if you are 100% dependent on a platform's reach, you are no longer in control because your boss is an algorithm.

The discussion covers the 100x rule and why you must assume tech will accelerate by 100x every year to plan effectively. We explore the death of the coding moat and why execution is now a commodity while taste is the new differentiator. Linus also discusses algorithm slavery and how to humanize your brand to build your own platform for true defensibility.

We also touch upon the future of teams and why MarsBased is moving toward multi-faceted engineers over specialized roles. Finally, Linus provides candid feedback on his experience consulting for giants like Adobe and shares the hilarious story of the 1,000 burger party mistake.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/