Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual developer is meaningless if team workflows and PR reviews stay completely unchanged.

On the MarsBased podcast, Àlex Rodríguez Bacardit joins Sven Peters, AI Evangelist at Atlassian, to tackle why most corporate AI implementations fail. Since every company has access to the exact same underlying LLMs, your true competitive edge relies on internal context, documentation, and codebase history, not simply upgrading to newer models.

They explore how active leadership usage makes engineering teams four times more likely to adopt AI long-term, while highlighting how Atlassian measures genuine DevX impact instead of tracking wasted token budgets.

Follow Sven Peters on LinkedIn: https://www.linkedin.com/in/svenpeters73/

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building software agencies, navigating career shifts, and managing team dynamics.

Adarsh shares the story behind firing a high-profile client who was verbally abusing his team, the panic of dropping a production database on Heroku, and how applying systems thinking changes how you look at code, sales, and business operations. They also touch on how AI and vibe coding are reshaping agency pricing, the return of fixed-bid contracts, and why human trust remains the most critical asset in tech.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Operator joins the show to examine the seismic shift away from Google's Page 1 and into AI interfaces like ChatGPT, Claude, and Perplexity.

Together, they explore why customer decisions and conversions are now happening directly inside LLMs long before anyone visits your website, and why traditional SEO metrics fall apart in a probabilistic search landscape. Clemens shares practical insights on how to adapt your content so AI models actually cite your brand, why admitting what your product can't do actually builds trust with LLMs, and the dangerous "GEO hacks" currently being sold across the industry that you should stay far away from.

Hosted by Àlex Rodríguez Bacardit: https://www.linkedin.com/in/alexrodba/
Guest: Clemens Rychlik (Hello Operator): https://www.linkedin.com/in/clemensrychlik/

If you enjoyed the episode, make sure to subscribe to the channel, hit the like button, and let us know in the comments how your team is adapting to AI search!

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/