Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Operator joins the show to examine the seismic shift away from Google's Page 1 and into AI interfaces like ChatGPT, Claude, and Perplexity.

Together, they explore why customer decisions and conversions are now happening directly inside LLMs long before anyone visits your website, and why traditional SEO metrics fall apart in a probabilistic search landscape. Clemens shares practical insights on how to adapt your content so AI models actually cite your brand, why admitting what your product can't do actually builds trust with LLMs, and the dangerous "GEO hacks" currently being sold across the industry that you should stay far away from.

Hosted by Àlex Rodríguez Bacardit: https://www.linkedin.com/in/alexrodba/
Guest: Clemens Rychlik (Hello Operator): https://www.linkedin.com/in/clemensrychlik/

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/