In this heartfelt episode of the Wade Borth Podcast, Wade shares why life insurance is one of the most powerful and misunderstood financial tools available. Drawing on 35 years of experience—and his own personal story—he explains how life insurance provides guaranteed liquidity, removes financial pressure during life's most difficult moments, and allows families and businesses to move forward with certainty. Wade discusses why he believes life insurance is ultimately a contract of love, how it protects your legacy, and why education and planning are key to making sure your family is financially secure when it matters most.

Episode Highlights

00:34 - Life insurance and mortality.

01:09 - Value of life insurance.

02:00 - Companies' approach at death.

03:10 - Providing liquidity at death.

03:51 - Financial relief during grief.

05:50 - Stability through life insurance.

06:10 - Life insurance industry funding.

07:10 - The mutual company advantage.

08:55 - Life insurance as managed assets.

10:00 - Planning for unpredictable events.

11:55 - Personal experience: Father's death.

12:53 - Importance of proper planning.

13:43 - Impact of insufficient coverage.

15:23 - Importance of discussing needs.

Episode Resources

• Connect with Wade Borth

• • https://www.sagewealthstrategy.com/

  • wade@sagewealthstrategy.com